Forget about high-end fashion loungewear, the latest trend in athleisure is branded merch from your nearby restaurant, favorite beauty label, or go-to drink brand.
And apparently drank each other's blood.
After a two-year hiatus, Coachella returns with A-list headliners Kanye West, Harry Styles, and Billie Eilish.
Starring Hunter Schafer, Selena Forest, Julia Nobis, and Lina Zhang, Prada's latest campaign places focus on how we connect to our clothing, rather than how we wear it.
