Revealing a collaboration with Mr Doodle, the house presents a fantastic rooftop performance combining street art with Fendi's iconic brand identity. 

Fendi continues to show the power of street art in showing off its iconic double-F logo. After rooftop takeovers by Russian calligrapher Pokras Lampas, the six young artists of &quot;The Ring of The Future,&quot;&nbsp;and the Roman collective &ldquo;GraFFiti&rdquo; performance, the House of Fendi is continuing to highlight&nbsp;its&nbsp;unique bond with graffiti art through a new collaborative performance with viral artist Sam Cox, also known as&nbsp;Mr Doodle.&nbsp;

Having previously achieved prominence for his unique doodles, the London-born artist injected&nbsp;his creative energy into a two-day drawing event, taking his pen to giant mirrored letters spelling out FENDI, ROMA, and the standout&nbsp;double-F.&nbsp;

Doodling FENDI ROMA_Drone Images_13.JPG

The short video&nbsp;features Mr Doodle in his artistic element, bringing out his fun and witty personality while unveiling his practice, which he calls&nbsp;OCD for &quot;Obsessive Compulsive Drawing,&quot; in the most Fendi way possible.&nbsp;&nbsp;

Cox starts out by doodling on a mirrored letter F, and this sets off an unstoppable urge to draw as he&nbsp;covers&nbsp;not only the Fendi rooftop, but the whole Palazzo Della Civilt&agrave; Italiana, with his artwork. The video then shifts to frames showing Caterina, one of&nbsp;the Fendi atelier&#39;s petites mains, stitching on the artist&rsquo;s jumpsuit. She combines tailoring techniques and applies them to different materials and textures to create a unique&nbsp;piece, celebrating both craftsmanship and artistry, in parallel with Cox&#39;s visual drawings. This is all to show how graffiti art and Fendi&#39;s heritage can come together through a personal, handmade touch.&nbsp;

Doodling FENDI ROMA_Drone Images_03.JPG

Doodling FENDI ROMA_Drone Images_04.JPG

Doodling FENDI ROMA_Drone Images_05.JPG

Doodling FENDI ROMA_Drone Images_06.JPG

Doodling FENDI ROMA_Drone Images_07.JPG

Doodling FENDI ROMA_Drone Images_08.JPG

Doodling FENDI ROMA_Drone Images_09.JPG

Doodling FENDI ROMA_Drone Images_10.JPG

Doodling FENDI ROMA_Drone Images_11.JPG

Fendi also celebrates this amazing young artist with a personalized &quot;Doodle&quot; edition of its Peekaboo bag. And while mingling with the art world is familiar territory for the brand (and all of fashion), doodling hits especially close to home as longtime creative director Karl Lagerfeld was famous for his casually chic sketches, including one of his first-day&nbsp;Fendi look that showed on video alongside the presentation of his final collection just two days after his death. While Lagerfeld may not be behind this new campaign, as his sketch for his final Chanel show read, &quot;The Beat Goes On...&quot;, and it looks like the brand is certainly maintaining its creative spirit&nbsp;through the new Mr Doodle collaboration.

Peekaboo bag by Mr.Doodle_01.JPG

Doodling the Iconic Fendi Logo Under The Roman Sky 

L'OFFICIEL USA November 2024 - Salma Hayek Pinault Cover

L'OFFICIEL HOMMES USA October 2024 - Rupert Friend Cover

L'OFFICIEL HOMMES USA October 2024 - Joseph Quinn Cover

L'OFFICIEL USA September 2024 - Fall Fashion Cover Featuring Supermodel Sasha Pivovarova

Doodling the Iconic Fendi Logo Under The Roman Sky

Tags

Related Articles

Fashion

5 Things You Didn't Know About Fendi's FF Logo

Travel & Living

Step Into a Full Fendi Living Room at Design Miami

Fashion Week

Fendi Fall 2019

Recommended posts for you

Fashion

Mikey Madison Redefines Dog-Walking Fashion in Mugler and Stilettos

Fashion

Carolina Herrera's Resort 2025 Collection Captures the 'Intensity' of Mexico City

Beauty

Rhode's Cinnamon Roll Lip Tint Is Finally Here

Fashion

These Timeless Luxury Accessories Were Made to Cherish for a Lifetime

Beauty

The Evolution of Rocker Hair

Fashion

Louis Vuitton Re-Opens in NYC With Five-Floor Extravaganza

Music

Tate McRae Announces 2025 Tour, Drops New Single

Fashion

Dior's Lady Art Project Returns With Stunning Artist-Made Bags