"Would you like some cosmetics with that?" 7-Eleven asks millennial females, the target audience of its new beauty line, SImply Me.

Gas station chain 7-Eleven is redefining its relevance with the launch of its&nbsp;new beauty line, Simply Me. In what is likely the most startling beauty news of the season, the Slurpee pit stop plans to dispense a range of 40 products for eyes, lips, and face for &ldquo;millennial working women&rdquo; whose iced coffees might inspire them to finally try blue eyeshadow.

Priced from $3-$5, the brand hopes to rake in $30 million from Simply Me during its first year &mdash;&nbsp;a projection based upon the &ldquo;impulse buy[ing]&rdquo; habits of young women. &ldquo;If the price is right, that makes it easier to justify. For a Millennial working woman wanting to refresh her makeup while grabbing lunch at 7-Eleven stores, Simply Me Beauty is a welcomed offering and is priced just right for her,&rdquo; Joy Pico, 7-Eleven category manager, says of the line&rsquo;s financial appeal.

If the economical pricing for the &ldquo;top quality&rdquo; and &ldquo;on-trend&rdquo; beauty launch hasn&rsquo;t hooked you, perhaps the &ldquo;Gorgeous on the Go&rdquo; freestanding display housing eyeshadow palettes, BB creams, blushers, and eyebrow wax popping up between rows of plastic-wrapped danishes will catch your eye. No news yet on Cherry Icee-scented lipsticks.

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7-Eleven to Launch "Simply Me" Beauty Line

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