5 Beauty Microtrends We’re Taking Into 2025
Beauty microtrends were made possible by advances in technology and pop artists setting trends.
2024 was a year of fleeting and captivating beauty microtrends—many came and went in the blink of an eye thanks to the fast trend cycles on social media, but some are worth keeping around as we step into 2025. From nostalgic nods to Y2K aesthetics to cutting-edge innovations in tech-integrated beauty, this year saw a mix of retro revival and futuristic experimentation that shaped our beauty routines. While we may be leaving certain fads behind, a few standout trends are sticking around for good reason. As we gear up for 2025, L’OFFICIEL gathered the beauty microtrends worth carrying forward. Read on to discover which fleeting favorites deserve a permanent spot in your beauty lineup for the new year.
Bold, Blue Eyeshadow
Blue eyeshadow made a comeback in 2024, proving that some Y2K trends are too good to stay in the past. Perhaps no one championed the resurgence of this nostalgic shade more than Chappell Roan, whose vibrant blue lids became a signature look on red carpets and during her performances. Her use of the color—a quirky, playful nod to early aughts beauty—quickly inspired a wave of social media recreations, with makeup enthusiasts putting their own spin on the trend. As we head into 2025, bold blue eyeshadow deserves to stay in the spotlight for its ability to bring a dynamic pop of color to any look while evoking a sense of creativity.
Ornate Press-on Nails
2024 was the another great year for experimenting with nails, whether they had an RFID chip embedded or took notes from viral celebrity designs. Nail artists took center stage, crafting unique and orante designs on press-on nails that allowed anyone to purchase. From blinged-out rhinestones to intricate three-dimensional bows, these statement nails are also wearable art. The best part? These delicate press-on sets offer a budget-friendly alternative to salon visits.
Lip Oils
Lip oils reigned supreme in 2024, dominating TikTok feeds as every makeup brand released its own version of the must-have product. Among the fan favorites was the Dior Lip Oil, celebrated for its ability to deliver a sheer, glossy tint while deeply nourishing and smoothing the lips. This product's blend of hydration and subtle color makes it a trend worth carrying into 2025 for effortlessly polished, healthy-looking lips.
The Perfect Lip Combinations
The quest for the perfect lip combination dominated the year, as if it were a beauty challenge causing makeup lovers to be on the prowl for their favorite pairing. How does one achieve their ideal lip combination anyways? It’s all about finding a lip liner that complements the lipstick or gloss you're using to create a seamless look tailored to your style. Whether it’s a bold liner with a neutral gloss or a monochromatic matte finish, this trend became a fun and creative way to experiment with makeup. Heading into 2025, finding the perfect lip combo remains a playful and never-ending quest to elevate beauty routines.
More Advanced Red Light Therapy
2024 was the year of blending technology with beauty, and one of the standout trends was an even more widespread and advanced adoption of red light therapy. This tech-forward skincare treatment uses low-wavelength red light to penetrate the skin, boosting collagen production, reducing inflammation, and improving overall skin texture. Known for its ability to target concerns like fine lines, acne, and redness, red light therapy offers a non-invasive way to achieve a healthy, glowing complexion. As we move into 2025, its benefits make the increasing product options from brands like Solawave and Medicube even more enticing.
