One of the new generation’s most talked-about topics is the concern over personal health and our planet’s well-being. With a growing number of consumers becoming more mindful of the ingredients found in their products and the companies they buy from, this clean wave created a shift in the beauty industry. As people are turning to healthier makeup and skincare alternatives, hair care is no exception. Harmful ingredients such as sulfates, silicones, and other chemical additives can wreak havoc on your hair, especially if colored or bleached. Here, L’OFFICIEL rounds up hair-healthy (and cruelty-free) brands to keep on your radar.
When founder Nancy Twine couldn’t find high-performing natural hair care, she made her own products inspired by her grandmother’s coveted beauty recipes. Offering a diverse range of products, her brand Briogeo caters to all hair textures. The plant-based brand is six-free, meaning their formulas are free of sulfates, parabens, silicones, phthalates, DEA, and synthetic colors.
Don't Despair, Repair!™ Deep Conditioning Hair Mask, $36, Sephora
With a strong cult following, the beloved skincare brand Drunk Elephant has expanded to hair care in collaboration with celebrity hairstylist Chris McMillan. Together, they aim to apply Drunk Elephant’s natural (yet effective) skincare philosophy to the scalp.
T.L.C. Happi Scalp™ Scrub, $36, Sephora
Love Beauty and Planet’s mission is to offer clean yet effective products at accessible price points. Packed with 100 percent recycled bottles, the brand aims to reduce its carbon footprint while offering naturally derived ingredients.
Volume and Bounty Coconut Water & Mimosa Flower Shampoo, $7, Target
Originally founded in France and now operating in Brooklyn, Prose believes in bespoke hair care to maximize individual results. You start by taking an online quiz about your hair, then Prose will formulate a personalized hair care regimen based on the results. Don’t feel like buying an entire hair care set? You can also opt for individual products ranging from custom shampoo and conditioners to hair masks.
Co-founder Jonathan Keren and his husband first started the gender-neutral skin and hair care brand Maapilim to encourage men to engage in self-care. Inspired by the Mediterranean Sea, Maapilim sources its natural oils and extracts from the Great Sea.
Strong Pomade, $25, Maapilim
After being diagnosed with thyroid cancer, founder and CEO Hillary Peterson sought to better her health and the environment in the most effective way possible. She created True Botanicals—which is beloved by celebrities like Olivia Wilde—with the intention of providing ultra-concentrated, luxurious skin and hair care without any additional toxins or fillers.
Nourishing Shampoo, $34, True Botanicals
Renowned hairstylist and colorist Fabian Lliguin founded Rahua after his trip to the Amazon as an environmentalist. There, he was inspired by the indigenous women’s luscious hair, which was achieved through the frequent use of rahua oil. Rahua’s products today are all centered around rahua oil and its ingredients are processed with traditional Quechua methods and rituals. In addition to providing clean and natural products, the brand is committed to preserving the Amazonian rainforest and its indigenous people.
Hydration Shampoo, $34, Goop
Loved especially by those with curly hair, Innersense provides nourishing yet lightweight products. If you don’t have curly hair, don’t let this deter you as their product range caters to all hair types and textures.
Hydrating Cream Hairbath, $28, Goop
Grown Alchemist takes a holistic scientific approach when developing its products. Through the focus of cellular renewal and nutrient metabolism, Grown Alchemist synergizes cosmetic chemistry with biology to create effective skin and hair care products.
Colour-Protect Shampoo 0.3, $49, Grown Alchemist
