Dua Lipa is Yves Saint Laurent's New Star for Libre Eau de Parfum
The singer personifies the desire for freedom for YSL's newest fragrance.
Free, powerful and elegant! There is no doubt that Dua Lipa has become a worldwide phenomenon, conquering a legion of fans and becoming a true reference not only in music, but in the world of fashion and style. Now, the British artit has just been chosen by Yves Saint Laurent to star in the campaign for the brand's new perfume, Libre Eau de Parfum Intense .
In the new imagery, the singer represents the freedom of today's woman, going beyond a state of mind. In this new collaboration between Australian director Nabil Elderkin and Dua Lipa, she teases and challenges us to follow our animal nature.
The fragrance, inspired by freedom, the elegance of Paris, and the vibe of New York, is the perfect harmony with the atmosphere conveyed by the singer. Created by master perfumers Anne Flipo and Carlos Benaïm, the perfume walks the line between male and female with a bold and intense formula. The true materialization of the motto Tout, mais terriblement—Everything, but to the extreme.
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