It's a Fenty Beauty mascara. Which is amazing, but where is the album?

Big news: Rihanna just dropped her latest creation! ......It&#39;s a Fenty Beauty mascara.&nbsp;

Everyone&#39;s been keeping their phones close lately in hopes of Rihanna dropping <a href="https://www.lofficielusa.com/music/rihanna-new-album-release-date-2019">R9</a>, which did not come in 2019, to many fans&#39; dismay. <a href="https://www.lofficielusa.com/pop%20culture/rihanna-fenty-decade-music-fashion">The musician-slash-fashion and beauty mogul</a> has gotten in on the fun every chance she can get, even saying she was &quot;refusing to release&quot; the new album.

So imagine the mixed reactions when today, RiRi dropped Full Frontal, her new Fenty Beauty mascara. Preorders have quietly been open on the site since the holidays, but the official announcement only hit Instagram this afternoon. While it&#39;s not the drop most of the Navy has been waiting for, it&nbsp;does&nbsp;look like a nice product, especially in the chic black-and-white photos of the star sporting her newest makeup product. To boot, it has a double-sided brush so you can both lift and curl with a few swipes, so the Fenty Beauty mascara looks set to be as versatile of a hit as her foundation and Stunna lip paint when it hits stores at&nbsp;Sephora, Boots (ha), and Harvey Nichols on January 16.

This should be fun, and just like when Glossier dropped their much-awaited Lash Slick, Full Frontal marks a new era for Rihanna&#39;s beauty brand. However, great as the product is sure to be, RiRi should know that while everyone is taking selfies with their new Fenty Beauty mascara, they will probably be making faces about their impatience over R9.

Look What Rihanna Just Dropped

L'OFFICIEL USA December 2024 - Julianne Moore Cover

L'OFFICIEL USA November 2024 - Salma Hayek Pinault Cover

L'OFFICIEL HOMMES USA October 2024 - Rupert Friend Cover

L'OFFICIEL HOMMES USA October 2024 - Joseph Quinn Cover

L'OFFICIEL USA September 2024 - Fall Fashion Cover Featuring Supermodel Sasha Pivovarova

L'OFFICIEL USA June 2024 - Nicole Kidman Cover

L'OFFICIEL USA June 2024 - Megan Thee Stallion Cover

L'OFFICIEL USA May 2024 - Jackson Wang Cover

L'OFFICIEL USA May 2024 - Natalie Portman Cover

Look What Rihanna Just Dropped

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