"Jecca overlooks gender and celebrates individuality."

It&#39;s taken a long time &mdash; too long &mdash; for the beauty industry to catch up when it comes to inclusivity, but this year it&#39;s felt like there have been some important strides made, with megabrands like L&#39;Oreal signing trans models as spokespersons and uberpopular companies like Glossier and Fenty Beauty providing products in a range of shades actually made for a diverse array of skintones (a revolutionary concept, we know). Still, there remain hiccups along the way, with moments of inclusivity often feeling like cringe-worthy tokenism &mdash; which, thankfully, is not the case with new beauty line&nbsp;<a href="https://jecca-makeup.com/">Jecca</a>.

Working with makeup artist Jessica Blackler, Jecca was created specifically with the transgender community in mind. &quot;I was getting requests from transgender women for makeup lessons, where they could come and feel comfortable in a safe space,&quot; she told <a href="https://www.thecut.com/2017/12/meet-jecca-a-makeup-line-specifically-made-for-trans-people.html?utm_source=fashionista&amp;utm_medium=rss&amp;utm_campaign=feed-pubexchange_article">The Cut</a>. &quot;I set up a studio where I would have ladies come to my house and we&rsquo;d do makeup. I had a really good response with that from members of the LGBT community and it evolved from there. Lots of my clients have similar struggles, such as beard shadow. They couldn&rsquo;t cover it up with regular products. They also didn&rsquo;t feel comfortable going into the store and getting a makeup lesson or asking for advice. Jecca overlooks gender and celebrates individuality.&quot;

Backler is also an ambassador for LGBT charity organization Stonewall, to which a portion of the brand&#39;s profits are donated, proving&nbsp;that this isn&#39;t just some sort of marketing gimmick, as some have accused beauty brands of using (including Rihanna). &quot;People tell me a larger brand could do what I do on a much bigger scale in less than 24 hours,&quot; Backler continued. &quot;The thing is, those brands are doing it for the wrong reasons. It&rsquo;s brilliant to tap into this market because it&rsquo;s something that they&rsquo;ve needed to do for a while, but I&rsquo;m not doing it for marketing reasons. We&rsquo;re not just made a brand that jumped on a trend. This is something we&rsquo;ve done from the beginning and we support the LGBT community.&quot;

Jecca&nbsp;officially launches online on December 18th. In the meantime, you can pre-order products on their <a href="https://jecca-makeup.com/">website</a> now.

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This Beauty Brand Was Created Especially for the Trans Community

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