Best New Beauty Products to Shop in July 2023
From lightweight, long-lasting facial moisturizers to exfoliating skin treatments, this summer is packed with must-have new beauty essentials.
Summer is in full swing, and it has not been remiss of newly launched beauty favorites we can't stop getting our hands on. With the warm and humid-filled weather, the change in atmosphere has called for a slight adjustment to the daily beauty routine, applying an extra dose of SPF, finding, finding gentle retinol serums, and opting for multi-use moisturizers to keep the skin light and non-greasy.
Even on the makeup front, the go-to makeup bag has a few new products to help achieve that summer glow. Making a case to add an extra shelf or two to the beauty fridge are even more new makeup, skin care, and wellness items that have just been released in the beauty market. From ultra-precise eyebrow pencils to antioxidant-boosting moisturizers, ahead is the best new beauty products to shop in July.
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We'll let you in on a little beauty secret: To best achieve natural-looking brows, opting for a fine-angled eyebrow pencil tip is key. If you don't have one already, then look no further than Rare Beauty. The distinct angle makes drawing fine hairs easy with smooth application. Not too waxy, it's long-lasting and waterproof, not showing an inch of smudge from sweat or underneath the summer rain showers.
Rare Beauty Brow Harmony Precision Eyebrow Pencil, $19, Sephora
Consider this every man's new favorite go-to fragrance. Coach's Green balances notes of Kiwi Accord, Bergamot Essence, Rosemary Essence, and Cedarwood, resulting in a fragrance that captures the feeling of relaxing in a nature oasis amidst the hustle and bustle of city life. It boasts a fruity scent that is followed by a subtle woody aroma, making it an easy fragrance that can be transitioned into fall.
Coach Green Eau de Toilette, $98, Ulta Beauty
Urban Decay's collection of new nude shades for its fan-favorite Vice Lipstick (with a campaign starring Chloe Cherry to go alongside it) is summer's hottest new beauty item. The glossy shade has a silky texture that plumps the lips and lasts comfortably all day — without feeling sticky or flaky. Plus, it's smudge-proof, meaning after a sip of water or bite to eat, your lips maintain its pop of color without any fading.
Vice Bond Glossy Longwear Liquid Lipstick, $27, Urban Decay
For a quick radiant facial complexion boost, look no further. This illuminating enhancer adds instant life to the skin and brightens your complexion over time thanks to its blend of ingredients of Vitamin C, antioxidants, and hydrating oils. Pair it underneath a lightweight foundation or wear it on its own, it will be a favorite pick-me-up for day-to-day beauty looks and a makeup bag staple.
Liquid Super Loaded, $58, Westman Atelier
Offer six new deeper shades of CTZN's top-selling Lipstroke line, this long-lasting, highly pigmented lip liner has vivid coloring to help sculpt the lips, but also can be used as a lipstick alternative. It boasts a velvety texture and finish that lasts for hours, without causing cracking or flaking.
Lipstroke Quatorze, $18, CTZN Cosmetics
This berry-scented fragrance is a sultry take on a summer scent. With notes of Italian Blood Orange Extract, Blackcurrant Bud, Nectarine, and Blackberry it has a noticeable fruity fragrance, with a subtle touch of musk (thanks to underlying notes of Virginia Cedarwood Heart and Patchouli Heart). It's an easy new go-to scent for anyone looking to switch it up this season.
Blonde Barry, $75, Henry Rose
Clinically tested and dermatologist approved, this night serum is raising the skin care bar as it reduces acne scars, dark spots, and hyperpigmentation on diverse skin tones and types. Its bouncy, jelly texture is a sensory delight, gently absorbed into the skin with ingredients such as Aloe, Tiger Grass, and Hyaluronic Acid to soothe any irritation.
Lion Pose Unspotted 4x Acid Jelly Night Serum, $79, Sephora
Glossier updates and expands its top-selling Boy Brow with two new shades and a larger formula volume. The creamy formula provides a durable yet soft hold on all brow types, with a flexible precision brush to account for the finest of hairs. It makes doing everyday brows simple whilst looking as if done by a makeup pro. To finalize the look, don't forget to add a dash of Glossier's buildable, moisturizing Ultralip, keeping the lips smooth and giving the face an easy day-to-night makeup look.
Boy Brow, $18, Glossier
Is foundation too heavy to wear under the summer heat? Bobbi Brown Cosmetic's hydrating skin tint will become your new best friend. Not only is it a gentle, buildable, lightweight alternative to the typical foundation, but it has formulated SPF properties to help combat harmful UV rays. It checks off all the boxes for a summer beauty staple whilst being easily transitional to use for all other seasons.
Bobbi Brown Cosmetics Vitamin Enriched Hydrating Skin Tint SPF 15 with Hyaluronic Acid, $46, Sephora
A summer beauty look is not complete without flushed cheeks. If you prefer a matte finish, ColourPop's new matte cream brush is a must-shop. With a weightless touch, blendable formula, and creamy texture, it practically melts into the skin and can last all day throughout the summer heat.
Whole Mood Cream Blush, $12, ColourPop
A mascara that doesn't smudge from sweat or underneath summer rain showers? Say no more. This new waterproof mascara provides long, lifted lashes due to its unique brush designed to grab every lash from the root up. Simply put, it's a low-effort mascara that results in expert-worthy lashes.
Makeup Revolution 5D Whip Lift Waterproof Mascara, $8, Revolution Beauty
With the humidity-filled air comes clogged pores, and with clogged pores comes pesky breakouts. If you're looking for a gentle acne-resistant daily moisturizer, I Dew Care's new skin barrier-protecting product fits the bill. It's packed with clean yet effective ingredients like Avo-Pore, Panthenol, and Tea Tree Leaf Extract, and combats all blemish concerns for any skin type.
I Dew Care Bring On The Barrier, $18, Ulta Beauty
Combining exfoliation and skin-brightening benefits, this peel mask is the perfect addition to the daily skin care routine. The 8-acid complex soothes, softens, brightens, exfoliates, and moisturizes the skin, checking off every essential facial need. Even packed with a mix of key multi-beneficial ingredients, the formula works well with sensitive skin types and doesn't clog pores.
Alpyn Beauty Wild Huckleberry Radiance Recovery Peel, $56, Sephora
To live out your Barbie summer, try Tower 28's new bright pink shade of tinted balm. While highly pigmented that boasts a natural flush finish, it can be used on the cheeks and lips to provide a fun pop of color to the makeup look. It has no ceasing or cakiness and leaves nothing but a long-lasting glowy complexion.
BeachPlease Luminous Tinted Balm in Dream Hour, $20, Tower 28
Featuring exfoliating ingredients of Papaya, Pineapple, and Cranberry Fruit Enzymes, this gentle skin-protecting treatment hydrates and renews the skin, resulting in a smooth and radiant look. No matter your skin type, it makes for an effective daily retexturizer to ensure a glowy complexion.
Enzyme Essence Daily Resurfacing Treatment, $115, RéVive
This lightweight moisture cream makes a strong case if you only have room in the beauty closet for one moisturizer this summer. Kale Extract, Aloe, Betaine, Green Tea Extracts, and Glycerin will provide deep hydration without feeling greasy while Vitamin C, Vitamin E, and Vitamin B5 boast an antioxidant boost. The formulation is a great refresher under the summer sun and serves as a primer if worn under makeup.
Youth to the People Superfood Air-Whip Moisture Cream, $48, Sephora
A silkening bar soap fitting for the most luxurious of spas, Oribe's new scent brings the cleansing experience to new heights. With skin-soothing properties and an enticing woody scent with a hint of berry, the soap will have your skin deeply cleansed, moisturized, and smelling its best.
Desertland Soap, $35, Oribe
This powerhouse serum reduces wrinkles, brightens the complexion, and fades dark spots, resulting in youthful-looking skin. It keeps the skin healthy and radiant, thanks to its ingredients of tetrahexyldecyl ascorbate, ethyl ascorbic acid, and astaxanthin. With daily application over a short period of time, you will see major results.
Asta-C Vitamin C Age Defense Serum, $88, Dr. Whitney Bowe Beauty
Cle Cosmetics always makes summer-friendly beauty products, and its new setting powder is no different. Unlike other setting powders, this loose, translucent product has a powder-to-liquid formula that locks in the skin's natural moisture (and absorbs any excess oil) without leaving a dried, cakey finish. The result is a blurred filter effect highlighting the face's natural radiance, giving a literal meaning to the term "summer glow."
Hydro Blot Loose Powder, $35, Cle Cosmetics
To truly maximize that perfect summer pout, look no further than Saint Jane x Favorite Daughter's new lip oil. Packed with natural ingredients of Grapefruit Seed Extract, Chamomile, and Aloe, the plumping lip treatment instantly soothes and hydrates the lips for all-day use. For maximal benefits, you can wear it on its own or pair it with a go-to lip liner.
Luxury Lip Oil Duo, $50, Saint Jane x Favorite Daughter
Smudge-resistant lip liner? Sign us up. As creamy as a liquid liner with cleaner lines and better precision, this new lip liner is easy to use no matter the skill level or preferred beauty look. Coming in six natural shades, it can be effortlessly paired with lipstick or lipgloss to better provide a fuller-looking finish.
Hot Line Lip Liner, $22, Monika Blunder Beauty
Forget what you know about lipstick. ShikSona is changing the beauty game with its innovative split duo lipstick. The creamy formula offers two shades in one bullet, that can be worn separately or blended together. Added bonus: It's a multi-use product that can be easily applied on the cheeks for a gentle blush alternative.
Split Bullet Lipstick — Working Vacation, $24, ShikSona Beauty
Body oil has never been so luxurious and looked so stunning with Kindred Black's Stardust Glimmer Oil. This distinct oil gives the phrase "summer glow" a whole new meaning, with its lustrous silvery shimmer and enticing citrus scent. Formulated with Japanese white camellia seed oil, it keeps your skin rejuvenated, brightened, and deeply hydrated — making it a vanity table must-have.
Stardust Glimmer Oil, $145, Kindred Black
This new high-performance moisturizer leaves hydrated, smooth, and glowy skin, boasting ingredients such as Apricot Kernel Oil, Neroli Oil, and Clove Bud Extract. A little goes a long, only needed to lather on a small amount of product across the skin, though the formula locks in moisture for all-day use.
SapnaSoft, $54, Prakti
Everyone needs a go-to serum, and this formula by Forah is the perfect addition to your vanity table. Formulated with raw natural ingredients it provides six major skin benefits — nourishment, soothing, support, revitalization, balance, and restoration — all in one bottle. Packed with restorative ingredients such as Papaya Seed Oil, Tamanu Seed Oil, Turmeric Root Oil, Raspberry Seed Oil, and Golden Jojoba Oil, this powerful serum with enrich your skin to new heights.
Dayglow Oil Serum, $72, Forah
