Her new fragrance, Knock On Wood, is an ode to a childhood spent surrounded by nature.

With the launch of her latest fragrance, Knock On Wood, designer <a href="https://www.lofficielusa.com/beauty/tory-burch-interview-nuit-azur-2018-issue-03">Tory Burch</a> is once again swinging from the trees with a scent that draws inspiration from a childhood spent in Valley Forge. With its unique combination of woody notes and Turkish rose, Burch&rsquo;s fragrance is an expression of contrasts, at once feminine and warmly bold. She spoke with&nbsp;L&#39;Officiel USA&nbsp;about the new scent&rsquo;s inspiration, the role of <a href="https://www.lofficielusa.com/fashion/fall-risk-vol-3-john-targon-2019">nostalgia</a> in creating it, and the importance of superstition.

&nbsp;

Tell us about this new scent. What are the notes you used? And what inspired them?

Knock on Wood is a woody floral&nbsp;that evokes strength, confidence, and a little luck.

&nbsp;

Is there a story you hoped to tell with this scent?

It started with my childhood in Valley Forge, which was spent predominantly outside, running around our farm. There&rsquo;s nothing I love more than a woody scent. The scent is about nature and nostalgia.

&nbsp;

The scent is described as a powerful take on duality. What dueling characteristics do the wearers of this scent exhibit?

I have always been interested in the idea of contrasts. Knock on Wood represents the concept of tomboy and feminine, soft and strong. The scent is an unexpected mix, with Turkish rose and sandalwood, cardamom and vetiver.

&nbsp;

How does this fragrance fit in with your others, specifically Just Like Heaven? 

Fragrance is about nostalgia for me. [The scents I have created] represent some of my most vivid memories&mdash;whether it was the scents from my mom&rsquo;s garden or sitting at her vanity and mixing and spraying all of her perfumes all at once.

&nbsp;

Why did you decide to name it Knock on Wood? 

I like the play on a little superstition and a woodsy scent.

&nbsp;

What are the superstitions you most believe in? Is there anything that you are superstitious about?

I believe in many superstitions, enough to last a lifetime. They come out when I travel. I tie a red ribbon on my luggage or on my children&rsquo;s wrists for good luck. It&rsquo;s a family tradition my grandmother started.

&nbsp;

Is there something about today&rsquo;s culture that feels like customers will be drawn to a superstition-inspired scent? 

Positive energy never hurts, especially today.

&nbsp;

Tell us about the bottle. What was your inspiration for it?

Orange is part of our DNA, as is gold fretwork. The bottle is simple and maximalist at the same time.

&nbsp;

Tory Burch Uses Nostalgia As Her Secret Weapon

L'OFFICIEL USA December 2024 - Julianne Moore Cover

L'OFFICIEL USA November 2024 - Salma Hayek Pinault Cover

L'OFFICIEL HOMMES USA October 2024 - Rupert Friend Cover

L'OFFICIEL HOMMES USA October 2024 - Joseph Quinn Cover

L'OFFICIEL USA September 2024 - Fall Fashion Cover Featuring Supermodel Sasha Pivovarova

L'OFFICIEL USA June 2024 - Nicole Kidman Cover

L'OFFICIEL USA June 2024 - Megan Thee Stallion Cover

L'OFFICIEL USA May 2024 - Jackson Wang Cover

L'OFFICIEL USA May 2024 - Natalie Portman Cover

Tory Burch Uses Nostalgia As Her Secret Weapon

Tags

Related Articles

Beauty

L'Officiel Nose: Michelle Pfeiffer of Henry Rose

Fashion

Tory Burch Teams up With Yara Shahidi for Limited Edition "Vote" Tee

Fashion

Tory Burch Says Athleisure is Here to Stay

Recommended posts for you

Fashion

11 Beaded Bags to Add a Playful Twist to Any Outfit

Film & TV

8 Upcoming Celebrity Biopics to Add to Your 2025 Watchlist

Fashion

L'HISTOIRE: Thierry Mugler's Outrageously Elaborate Fall 1995 Couture Show

Fashion

Lily-Rose Depp Wears Vampy Red Chanel for 'Nosferatu' in NYC

Fashion

How Haute Couture Blends Drama and Ease in 2024

Travel & Living

Markarian Puts a Holiday Touch on This Chic Connecticut Hotel

Travel & Living

Experience Ultimate Luxury: Onefinestay’s Most Exquisite Stays and Dream Destinations

Pop culture

Looking Back on 16 Young Jodie Foster Photos