Beauty

3 White Mascaras for When You're Feeling Adventurous

Switch up your typical black mascara to create a bold look.

white mascara
Photo via Instagram/ @tina_eisen

Black and brown mascara are the MVPs of the beauty world, reliable workhorses that serve to complete your makeup look and make your eyes pop. However, for a really experimental look that ensures you turn every head, there's no topping white mascara. White or colored mascara is inventive, fun, and unique. It can be paired with traditional brown or black mascara or worn on its own, but either way, it will make you the star of any show you attend.

Benefits of White Mascara

White mascara can be used as a primer for a different mascara, helping to define and separate each lash. It can also be worn on its own for an out-of-the-box look. One popular way to rock white mascara is on the bottom lashes, with a darker color on the upper lashes. This gives you a mod, retro appearance that pairs especially well with high-fashion clothes and accessories.

blinc lash primer
Blinc

Blinc White Lash Primer is technically a mascara primer but it can also be worn on a standalone basis. This affordable option is less than $20 on Amazon and has benefits for your lashes, including Vitamin E and peptides to encourage lash growth. This long-lasting gel formula rinses off easily with your other makeup and promises not to irritate even the most sensitive eyes.

Blinc White Lash Primer, $34.41, Walmart

cosmetics mascara
L'Oréal

L'Oréal Paris Voluminous Lash Primer is lightweight but offers dramatic, buildable volume. This primer can be worn under your favorite mascara or by itself for a bold, amplified look. It conditions over time, leaving you with healthy lashes that make a big impact. Active ingredients include jojoba oil and Rosa Canina fruit oil, along with other lash-loving additions that will help you feel good about wearing it every day.

L'Oréal Paris Voluminous Lash Primer, $10.99, Ulta 

cosmetics mascara smoke pipe bottle shaker
Nature's Brands

For those looking for an all-natural option for colored mascara, Nature's Brands Bella Mari Mascara is a fantastic choice. This vegan mascara is free of aluminum, triethanolamine, and propylene glycol, and is chemical-free, making it ideal for those with sensitive eyes. Scent-free and affordable, at just under $30 per tube, Nature's Brands Bella Mari Mascara is not only striking but gentle, a truly winning combination.

Nature's Brands Bella Mari Mascara, $27.99, Amazon

Any of these white mascara choices will give you hydrated, nourished lashes. Wear white mascara by itself if you're feeling adventurous, or dip your toes into the colored mascara water by just applying a coat to your bottom lashes and wait for the compliments to roll in.

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