Why is Tiktok Obsessed with Elemis Cleansing Balm?
Widely referred to as a holy grail product, this new offering from Elemis has BeautyTok in a frenzy.
If, like us, you frequently find yourself scrolling through makeup and skincare videos on TikTok, you've undoubtedly heard of the Elemis Pro-Collagen Cleansing Balm. With over 25 million views, this product is being hailed as a must-have by everyone from major influencers to the skincare girlies in your group chat. According to the brand's website, one Elemis cleansing balm is sold every 10 seconds.
But just what makes this product so special? A quick stroll through Target or Sephora will reveal an endless array of cleansing balms, from brands like Tatcha and Clinique to e.l.f. and Cerave. Many believe the Elemis balm's unique texture and skin-boosting ingredients make it well worth the $69 price tag. Is it really worth the investment, and how exactly do you use it? Below, everything you need to know.
How to Use a Cleansing Balm
Between moisturizers, sunscreen and makeup, many of us layer a lot of products onto our faces each day. To keep your skin looking its best though, a nice deep cleanse is recommended. This is where cleansing balms come in. These oil-based products bond to the oils on your skin to quickly melt off makeup. They act as a gentle cleanser that improves your skin's moisture rather than strip it away.
To use them, apply a small amount to your dry skin and massage it in for a few minutes. Then splash with water and massage some more to emulsify the balm before either rinsing or wiping it off. Follow with your regular facial cleanser.
Pros and Cons of the Elemis Cleansing Balm
One of the first things people mention about the Elemis Pro-Collagen Cleansing Balm is its spa-like fragrance. Many TikTokers say it creates a relaxing experience that helps them unwind and feels like self-care. There are several scent options to choose from, including rose and green fig, but there's also a fragrance-free version for those with sensitive skin.
Of course, you don't need an expensive balm to deeply cleanse your face. Any type of skin-friendly oil can be used, like coconut oil or jojoba oil. The Elemis balm, however, has other skin-friendly ingredients added, like elderberry oil for its essential fatty acids, and brown algae for hydration. If you have acne-prone skin, you might want to be cautious about which cleansing balm or oil you use.
Since these products are rich and deeply moisturizing, they are more likely to be comedogenic. Fragrances also can be irritating to certain skin types. But, if you want to pamper yourself with something nourishing and high-end, this soothing option is worth trying out.
