Through art and activism, the revolutionary label draws on themes prevalent in American culture for its debut show.&nbsp;

In an iconic, fantastically <a href="https://www.lofficielusa.com/travel-living/paris-dining-japanese-chefs-interview" target="_blank" rel="noopener">Parisian</a> space&mdash;the H&ocirc;tel de Maisons&mdash;<a href="https://www.lofficielusa.com/fashion/asap-rocky-puma-f1-creative-director-formula-one" target="_blank" rel="noopener">A$AP Rocky</a> presented his latest endeavor into the fashion world, American Sabotage. Created in partnership with AWGE, the luxury label draws on the musician's powerful personal style and infuses it with equally bold artistic themes.&nbsp;
The American Savage x AWGE Men's Spring/Summer 2025 collection saw over 30 new looks, designed by A$AP Rocky in partnership with Joshua Jamal, Bede Marchand, and Coucou Bebe. Through the menswear styles, Paris Fashion Week got a unique taste of the artist's distinctive style. Refreshing takes on the classic bomber jacket, trousers with contrasting, layered waistbands, and pared-back, effortlessly <a href="https://www.lofficielusa.com/men/dunhill-mens-show-fall-winter-2024" target="_blank" rel="noopener">tailored</a> suiting appeared on the runway, demonstrating the artist's move to challenge conventional men's fashion.&nbsp;
Of the collection and the first collection for the brand, <a href="https://www.lofficielusa.com/pop-culture/rihanna-sexy-nun-interview-cover" target="_blank" rel="noopener">A$AP Rocky</a> said: &ldquo;American Sabotage is more than just a brand&ndash;it&rsquo;s a movement. We&rsquo;re wrecking boundaries and making statements through every piece, reflecting the spirit and resilience of our communities. This is fashion with purpose, where art meets activism.&rdquo;
Footwear for the collection was provided by <a href="https://www.lofficielusa.com/fashion-week/puma-fall-winter-2024-nyfw-show-runway-images" target="_blank" rel="noopener">Puma</a>, while eyewear was presented courses of Ray-Ban. Both of these additions provided a sleek, sporty touch to the overall raw, bold visual aesthetic of the collection, and paid homage to the artist's enduring partnerships with both brands.&nbsp;
While models strode down the runway clad in the rapper's refreshing, boundary-breaking designs, tracks from his upcoming album boomed through the loudspeakers, setting a bold, distinctive tone for the presentation.&nbsp;
In the front row of the runway show for American Savage x AWGE Men's Spring/Summer 2025, A$AP Rocky's partner, <a href="https://www.lofficielusa.com/fashion/rihanna-new-face-of-dior-j-adore-fragrance-fenty-beauty-perfume" target="_blank" rel="noopener">Rihanna</a> sat attentively, clad in layered jackets and studded high heels, in a look that has since circulated the Internet as a viral Paris Fashion Week street style moment.&nbsp;

Rihanna at the American Savage x AWGE Men's Spring/Summer 2025 runway show. Getty Images.

Rihanna and A$AP Rocky at the American Savage x AWGE Men's Spring/Summer 2025 runway show. Getty Images.

Below, see all of the looks from the American Savage x AWGE Men's Spring/Summer 2025 collection for a glimpse into A$AP Rocky's burgeoning fashion genius.

A$AP Rocky x American Sabotage AWGE Men's Spring/Summer 2025 show. Courtesy of AWGE.

A$AP Rocky And AWGE Unveil American Sabotage In Buzzy Paris Fashion Week Debut

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