Barbie is a cultural icon, reappropriating tropes of girliness to become a multifaceted symbol of womanhood.

She really is everything! A <a href="https://www.lofficielusa.com/fashion/supermodels-through-the-decades-runway-models-history" target="_blank" rel="noopener">supermodel</a>, an astronaut, a teacher, U.S. President, and more, <a href="https://www.lofficielusa.com/fashion/barbie-premiere-red-carpet-los-angeles-margot-robbie-best-dressed-celebrity-looks" target="_blank" rel="noopener">Barbie</a> has done it all. With a closet full of seven decades&rsquo; worth of fashion trends, how do we begin to define Barbie&rsquo;s <a href="https://www.lofficielusa.com/fashion/barbiecore-trend-barbie-movie-fashion-margot-robbie-ryan-gosling" target="_blank" rel="noopener">aesthetic</a>? The upcoming release of Greta Gerwig&rsquo;s much anticipated film, Barbie, has fueled a renewed appreciation for the beloved doll, showcasing her many talents&ndash; and outfits&ndash; and putting her at the forefront of discussions on femininity and fashion.

The color <a href="https://www.lofficielusa.com/shopping/grapefruit-pink-outfits-fashion-style-shopping" target="_blank" rel="noopener">pink</a> aside, Gen Z&rsquo;s latest creation, <a href="https://www.lofficielusa.com/fashion/barbiecore-pink-outfits" target="_blank" rel="noopener">Barbiecore</a>, has distilled some of her most iconic elements down to a specific package. Barbiecore is femininity for femininity&rsquo;s sake. It&rsquo;s pink, it&rsquo;s powerful, and it takes the often demonized stereotypes of girliness&ndash; think ditziness and superficiality&ndash; and frames them in a strong, positive light. Barbiecore comes alongside the online ascendance of the &ldquo;intellectual bimbo&rdquo;; <a href="https://www.lofficielusa.com/fashion-week/valentino-fall-winter-2022-pierpaolo-picciolo-runway-photos-pfw" target="_blank" rel="noopener">Valentino&rsquo;s</a> obsession with electric pink; and the resurgence of the micro <a href="https://www.lofficielusa.com/shopping/shop-the-mini-skirt-revival" target="_blank" rel="noopener">mini skirt</a>. 
And while today&rsquo;s Barbiecore is a girly paradox, Barbie herself has undergone countless iterations since her debut in 1959. Sporting a strapless black-and-white striped <a href="https://www.lofficielusa.com/shopping/pink-bikinis-shop-summer-swimsuit-swimwear" target="_blank" rel="noopener">swimsuit</a> and a highly coiffed topknot ponytail, Barbara Millicent Roberts hit toy stores and quickly became an <a href="https://www.lofficielusa.com/fashion/barbie-doll-mattel-brithday-pop-culture-significance" target="_blank" rel="noopener">icon</a> of American pop culture. Today, she ecompasses much more than the &ldquo;teenage fashion model&rdquo; of her origins. The Barbie of 2023 has transformed into an emblem of strong womanhood and individuality. In 2023, a Barbie girl is hyper-femme and independent. She loves makeup, fashion, and political theory. She&rsquo;s everything. And well&hellip; he&rsquo;s just Ken.

Think Pink With the Barbiecore Trend

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