Fashion

Blackpink's Rosé Breaks the Internet as Kim Kardashian's Valentine

The K-pop singer stunned in Skims' Valentine's Day campaign, wearing lace slip dresses, boxers, and more.

Blackpink's Rosé for Skims
Blackpink's Rosé for Skims. Photography Carin Backoff, courtesy of Skims.

Skims did it again. The lingerie and loungewear brand co-founded by Kim Kardashian dropped yet another celebrity-fronted campaign poised to break the internet: Blackpink's Rosé is the new face of Skims.

The K-pop singer (whose "Apt" hit with Bruno Mars is currently topping the Billboard Hot 100) stars in the brand's Valentine's Day coquettish campaign, lensed by Carin Backoff. Across the shots, Rosé flaunts some of Skims' most romantic pieces, including a lace slip dress, cozy hoodie, boxers, mini shorts, and more. Of course, all the pieces are in the classic, baby pink hue the New Zealand-born performer prefers to wear.

"Valentine's Day has always held a special place in my heart," Rosé said in a press release. "Maybe it’s also because it’s only a few days after my birthday, it feels special to me, almost like a second round of a birthday. This collection captures that feeling with pieces that are both romantic and cute. I had an amazing time shooting this campaign, and I hope everyone feels as confident and beautiful in these pieces as I did."

Skims' Valentine's Day shop is available to preview now, and items will be shoppable starting January 23. Pieces range from $18 thongs to $120 sleep sets. "Every Skims campaign is designed to be iconic, and Rosé embodies that perfectly," Kardashian added in the release. "Her elegance and energy are unmatched, and she's the ultimate Valentine for 2025."

Keep scrolling to see every image from Rosé from Blackpink's Skims campaign.

Blackpink's Rosé for Skims.
Blackpink's Rosé for Skims
Blackpink's Rosé for Skims
Blackpink's Rosé for Skims.
Blackpink's Rosé for Skims. Photography Carin Backoff, courtesy of Skims.

Not only does the brand excel at booking celebrity talent for its campaigns—Lana Del Rey fronted 2024's viral Valentine's Day shots—but it also debuted a New York City flagship in December 2024, making a major moment. Earlier last year, the label received a record-low zero on a fashion accountability report, cementing some shoppers' concerns. However, the brand shows no signs of slowing, whether in its celebrity-led imagery or new drops.

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