Greetings from the Great Wall! Bottega Veneta takes over part of the Great Wall as a celebration of the upcoming Lunar New Year.&nbsp;

新春快乐 ("Happy New Year") reads the digital screen that takes over a large, sloped part of the Great Wall of China. With elements of tangerine, a symbol of good luck in Mandarin, and the classic <a href="https://preview.lofficielusa.com/fashion/green-winter-bottega-green-color-of-the-year-2021" target="_blank" rel="noopener">Bottega green</a>, this festive <a href="https://preview.lofficielusa.com/13030876/bottega-veneta-takes-over-the-great-wall" target="_blank" rel="noopener">Lunar New Year</a> installation is on display until January 12.
In addition to the celebratory activation under Bottega Veneta's new creative director, <a href="https://preview.lofficielusa.com/fashion/who-is-matthieu-blazy-new-creative-director-bottega-veneta" target="_blank" rel="noopener">Matthieu Blazy</a>, the Italian fashion house also pledges to donate in support of renovation and maintenance on the wall's Shanhai Pass, historically known as the "First Pass Under Heaven."&nbsp;

Bottega Veneta is not alone in its celebration of the Lunar New Year, many luxury brands are commemorating the holiday in different ways. <span style="background-color: transparent; font-family: inherit; font-size: inherit; font-style: inherit; font-variant-ligatures: inherit; font-variant-caps: inherit; font-weight: inherit; letter-spacing: 0px;">Both Gucci and Balenciaga are releasing tiger-themed capsule collections, a nod to the upcoming Year of the Tiger. Prada is also paying homage to the tiger, releasing a charitable campaign entitled "Action in the Year of the Tiger," dedicated to the safeguarding of tigers.&nbsp;
<span style="background-color: transparent; font-family: inherit; font-size: inherit; font-style: inherit; font-variant-ligatures: inherit; font-variant-caps: inherit; font-weight: inherit; letter-spacing: 0px;">The Lunar New Year is Tuesday, February 1.

Bottega Veneta Takes Over the Great Wall of China for Lunar New Year

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Bottega Veneta Takes Over the Great Wall of China for Lunar New Year

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