The duo partners for an immersive retail experience at Burberry's Soho location.&nbsp;

Luxury fashion house <a href="https://www.lofficielusa.com/fashion-week/burberry-fall-winter-2021-riccardo-tisci-runway" target="_blank" rel="noopener">Burberry</a> invites online retailer <a href="https://www.ssense.com/en-us" target="_blank" rel="noopener">Ssense</a> for an immersive collaboration that reimagines the traditional retail space. The two entities join for an experience that combines interior design, <a href="https://www.lofficielusa.com/fashion/fashion-month-maison-margiela-chanel-prada-films" target="_blank" rel="noopener">film</a>, and fashion know-how. The collaboration also marks the first time Burberry has invited a collaborator to take over one of its retail spaces&mdash;the brand's Soho, New York location.
The partnership features a short film entitled A-B City produced by New York-based collective Torso Solutions that plays in the retail space. With stars like <a href="https://www.lofficielusa.com/fashion/marc-jacobs-madonna-daughter-lourdes-leon-spring-2021" target="_blank" rel="noopener">Lourdes Leon</a>, Selyna Brillare, and Alexis Chaparro, the film is an energetic exploration of New York City through the words of Brontez Purnell, Natasha Stagg, and Juliana Huxtable, and reflects the collaboration's theme of imaginary cities.

The retail space also houses Burberry's new Mythical Alphabet capsule collection. Designed in collaboration with British graphic designer Peter Saville and illustrator Jo Ratcliffe, the collection continues the brand's exploration of the great outdoors. The clothes include a series of<a href="https://www.lofficielusa.com/fashion/monochromatic-styling-trend"> monochrome</a> t-shirts, silk separates, accessories, and deconstructed<a href="https://www.lofficielusa.com/fashion/best-trench-coat-vintage-celebrity-style-inspiration"> trench coats</a> that reimagine the brand's iconic signature. Continuing Burberry and Ssense's vision to reimagine the consumer experience, the pair also unveils an <a href="https://burberry.ssense.com/">online experience</a> designed to mirror the engaging design of the Soho store.&nbsp;
Imaginary Cities is open at Burberry Soho through June 26.

Imaginary Cities at Burberry Soho.

Ssense Takes Over Burberry Soho with Imaginary Cities

L'OFFICIEL USA December 2024 - Julianne Moore Cover

L'OFFICIEL USA November 2024 - Salma Hayek Pinault Cover

Ssense Takes Over Burberry Soho with Imaginary Cities

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