Chanel Cruise 2025 Sets Sail to Marseille With a Modern Maritime–Themed Collection
Explore Virginie Viard's fantastical, summery vision of France for the Chanel Resort 2025 collection.
Atop the roof of one of Marseille's greatest buildings, Le Corbusier's Cité Radieuse building, Chanel hosted its Cruise 2025 runway show. Marseille, the metropolis of the Riviera, was a natural location for the French fashion house to show its summery Resort wares.
While Paris is the French capital of fashion, art, and design, Marseille is emerging as the place to be. For the 2024 Summer Olympics, the city is preparing to host sailing and soccer tournaments.
“A lot of things are happening here. There’s a good vibe, a good energy. Because it’s a port it’s a crossroads of many different cultures living here together,” said Bruno Pavlovski, Chanel's CEO, prior to the show. “Something’s happening that’s very strong—music, dance, art. Chanel’s coming here is a way to discover or rediscover the creative energy that’s everywhere.”
In keeping with the city's seaside energy, the Chanel Resort 2025 collection featured numerous maritime-inspired visual motifs, including nautical gold mesh, complete with gilded starfish and seashell charms, embroidered fish patterns, and plenty of pearl detailing. For a fresh, contemporary twist on classic beachwear looks, the collection included one-piece swimsuits complete with hoods, which were evidently an audience favorite, as guests quickly held up cameras and phones to snap a shot of the unique looks.
Recent seasons have seen the onset of a boho-chic renaissance, and the Chanel Resort 2025 collection confirms that the aesthetic is here to stay. Accompanying the garments were summery side braids, loose flowing curls, cropped bobs, and minimal makeup with vibrant eye looks, indicating just a few of the warm-weather beauty trends sure to dominate street-style looks in the coming months.
Also featured in the collection were knits, which were presented in countless forms, ranging from open, mesh-like crochet shrugs to fisherman-style cardigans. As is tradition in a Chanel collection, tweed also commanded a powerful presence on the runway, with the material adapted for warm-weather looks in long-line shorts, cropped jackets, and mini dresses.
Bows, ruffles, and lace were also in full force, both as an ode to Chanel's penchant for the classically elegant feminine style and the modern trend of coquettecore aesthetics within the current fashion landscape.
As the runway show came to a close, models clad in flowy white lace and linen looks strode down the catwalk, evoking the spirit of the emblematic genre of vintage white summer dresses native to the south of France.