<p>The runway show is about fantasy, and these three creatives create sets beyond your wildest dreams.</p>

<p style="text-align: left;">As the future of the fashion show remains tenuous, there's no denying that designers have put on magical, awe-inspiring shows over the years. And behind every great <a href="https://www.lofficielusa.com/categories/fashion-week" target="_blank" rel="noopener">runway show</a> is a top-notch events producer and planner pulling the strings.</p>
<p style="text-align: left;">Alexandre de Betak, D&eacute;vi Sok, and Olivier Massart are three creatives who have been working behind the scenes of fashion shows for decades. Utilizing a mix of lighting design, <a href="https://www.lofficielusa.com/pop-culture/maria-tallchief-quotes-ballet-dancer" target="_blank" rel="noopener">choreography</a>, and whimsical settings, they create the optimal environment for collections to shine.</p>

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Dior 2013 BUREAU BETAK Jardin musée Rodin.jpg

Dior 2017-2018 Cour Vauban Hotel des Invalides.webp

Courtesy of Balenciaga.webp

<p style="text-align: center;">Alexandre de Betak</p>

<p style="text-align: left;">Alexandre de Betak has been producing fashion shows since the age of 19. After moving to New York from Paris, de Betak produced Miu Miu's very first show in 1994, and also worked on <a href="https://www.lofficielusa.com/pop-culture/victorias-secret-models-without-makeup-barbara-palvin-taylor-hill-elsa-hosk" target="_blank" rel="noopener">Victoria's Secret's</a> era-defining fashion shows in the aughts.</p>
<p style="text-align: left;">&nbsp;</p>
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<p style="text-align: left;">De Betak has organized several notable recent shows, such as <a href="https://www.lofficielusa.com/fashion/jacquemus-spring-2020" target="_blank" rel="noopener">Jacquemus Spring/Summer 2020</a>, which took place in a field of lavender, and the over-the-top show for <a href="https://www.lofficielusa.com/fashion/tommy-hilfiger-usa-logo" target="_blank" rel="noopener">Tommy Hilfiger's</a> Spring/Summer 2019 collaboration with Zendaya.</p>

<p style="text-align: center;">D&eacute;vi Sok</p>

<p style="text-align: left;">For D&eacute;vi Sok, the fashion show venue leaves room for imagination. Sok often opts to hold shows in warehouses, museums, and <a href="https://www.lofficielusa.com/art/kaws-what-party-brooklyn-museum" target="_blank" rel="noopener">art galleries</a> as opposed to the tradional event space, and has produced shows for Vivienne Westwood, <a href="https://www.lofficielusa.com/fashion/paco-rabanne-futuristic-unwearable-fashion-chainmail" target="_blank" rel="noopener">Paco Rabanne</a>, and Vetements.&nbsp;</p>
<p style="text-align: left;">&nbsp;</p>
<p style="text-align: left;"><iframe align="middle" frameborder="0" height="700" scrolling="no" src="https://www.instagram.com/p/BqNIlCMBZ6K/embed/" width="700"></iframe></p>
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<p style="text-align: left;">&nbsp;</p>
<p style="text-align: left;">The Cambodian-American began her fashion career in PR before moving into events, and can often be found surfing in Hossegor, France when not in Paris.</p>

<p style="text-align: center;">Olivier Massart</p>

<p style="text-align: left;">Olivier Massart founded the events-management company La Mode en Images in 1981, and has since produced more than 7,500 fashion shows, events, and exhibitions.</p>
<p style="text-align: left;">A pioneer, Massart did away with the traditional style of fashion show by adding lights, music, and a touch of theatrics. In the '70s, he worked with designers Paco Rabanne and Guy Laroche on using the way collections were presented to tell a story, and has been dreaming up new ways to do so since.&nbsp;</p>
<p style="text-align: left;"><iframe align="middle" frameborder="0" height="700" scrolling="no" src="https://www.instagram.com/p/CBcvWtFoGh5/embed/" width="700"></iframe></p>
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<p style="text-align: left;">In addition to creating fantastical sets for the likes of <a href="https://www.lofficielusa.com/fashion-week/chanel-haute-couture-spring-summer-2021-family-virginie-viard" target="_blank" rel="noopener">Chanel</a>, Louis Vuitton, and Alexander McQueen, Massart also worked on the <a href="https://www.latimes.com/archives/la-xpm-1989-06-17-mn-1590-story.html" target="_blank" rel="noopener">Eiffel Tower's over-the-top centenary anniversary</a> in 1989.&nbsp;</p>

These are the Creatives Behind Fashion's Most Breathtaking Shows

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