Concert merchandise takes one more step towards luxury fashion. 

Beyonce sure does get a lot of (well-deserved) attention from the fashion world, but now it&#39;s Jay Z&#39;s turn. The rapper, who finishes his 4:44 world tour tonight at The Forum in Los Angeles, is the inspiration behind a new collection from LA-favorite brand Fear of God. The announcement is no coincidence, as the clothes are meant to celebrate the tour.&nbsp;

The unisex collection comprises&nbsp;hoodies, leather jackets, tee-shirts and&nbsp;denim, all covered in white graphics and the album title. The designs further blur the boundary between&nbsp;fashion and concert merchandise, which really kicked off last year with Justin Bieber&#39;s Purpose Tour wares.&nbsp;

Fear of God designer Jerry Lorenzo told&nbsp;<a href="https://www.vogue.com/article/fear-of-god-jay-z-4-44-tour-collection" target="_blank">Vogue</a>&nbsp;about how exactly the rapper inspired the collection: &ldquo;From the wristbands and bandanas to the proportions, we wanted to modernize Jay&rsquo;s approach and contribution to fashion through our lens. Jay gave us feedback and direction along the way. He&rsquo;s a true artist in every sense of the word.&rdquo;

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The collection will be available starting at 11AM PT at the House of God Pop-up at Maxfield LA.&nbsp;

[h/t <a href="https://hypebeast.com/2017/12/fear-of-god-jay-z-444-collection">Hypebeast</a>]

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Fear of God Dropped a New Jay-Z Inspired Collection

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Fear of God Dropped a New Jay-Z Inspired Collection

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