Take a peak at Matthew William's first campaign for the house ahead of his debut collection.

Four months ago, streetwear label 1017 ALYX 9SM founder&nbsp; <a href="https://www.lofficielusa.com/fashion/givenchy-appoints-streetwear-designer-matthew-williams-as-new-creative-director">Matthew Williams</a>&nbsp;joined Givenchy as creative director, succeeding British designer Clare Waight Keller. While the world has to wait a few more days to see the complete next chapter of French fashion house at the designer&#39;s debut show during Paris Fashion Week Spring/Summer 2021, we just got our first&nbsp;glimpse.

Since posting a series of portaits to announce Williams, Givenchy has kept a relatively low profile on social media for months. Today the&nbsp;silence was finally broken with a new campaign created in collaboration with&nbsp;photographer Nick Knight and rapper Playboi Carti.

yhcnevigivenchyhcnevig by Matthew Williams and Nick Knight

From an angle above a printer, a video clip shows us&nbsp;literal prints of new Givenchy hardware&mdash;chains and padlocks&mdash;which no doubt will show up in Williams&#39; upcoming collection. In sync with the machine&rsquo;s whirring, rapper Carti can be heard riffing to different pronunciations of the brand&rsquo;s name.

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While <a href="https://www.lofficielusa.com/fashion-week/givenchy-paris-new-york-spring-2020#image-44250">Waight Keller</a>&rsquo;s tenure brought elegant minimalism to Givenchy, Knight&rsquo;s photography of Williams&#39;&nbsp;new work hints&nbsp;at the birth of a younger, more modern aesthetic. Come October, the brand&rsquo;s Spring/Summer 2021 collection&nbsp;will confirm or deny.&nbsp;

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Playboi Carti Narrates Givenchy’s New Beginnings

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