Preston's style and sustainable ethics team up with Mercedes-Benz for a new concept collection created from recycled airbag systems.

Fifty years ago, the airbag&mdash;an essential piece of a car's safety system&mdash;was patented. This year, Mercedes-Benz celebrating both the birth of the airbag patent in 1971, as well as the 40th anniversary of the company integrating the equipment into its vehicles&mdash;the first manufacturer to do so.
For the occasion, Mercedes-Benz presents a concept collection in collaboration with <a href="https://www.lofficielusa.com/fashion/24-black-owned-fashion-brands-to-shop-support" target="_blank" rel="noopener">Heron Preston</a> consisting of three men's womenswear looks created using <a href="https://www.lofficielusa.com/fashion/sustainable-fashion-brands-to-shop" target="_blank" rel="noopener">recycled</a> materials from the airbag systems coming from the Stuttgart brand's safety and crash-test centers. Bringing luxury to workwear, the collection returns the badges and ethical values of the U.S. fashion brand that amplifies its Re-Design, a Heron Preston program that brings together all its unique garments made with recycled materials.
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 "The Airbag concept collection draws inspiration from two anniversaries of life-saving technological innovation: the 50th anniversary of the patent, and the first series introduction of airbags in our flagship S-Class, dating back to 1981. We are convinced that co-creation and collaborative projects can create memorable and extraordinary moments for our brand." Bettina Fetzer, Vice President Communications &amp; Marketing Mercedes-Benz AG.
</blockquote>

"The shared value between Mercedes-Benz and my brand is the reduction of our impact on the planet. Cooperation began on this basis. Upcycling and promoting <a href="https://www.lofficielusa.com/fashion/definition-of-ethical-sustainable-fashion-fair-trade" target="_blank" rel="noopener">sustainability</a> were my first approaches to design, right from the launch of my collection. I enjoyed celebrating the anniversary of the airbags in this way to create a beautiful collection, made from recycled materials, alongside the most advanced part of their fleet of fuel-efficient and electric vehicles. Mercedes-Benz is an iconic brand with a very strong grip on culture; and being fascinated by culture and committed to shaping it, the partnership was very exciting and natural," said&nbsp;Preston.

A portrait of Heron Preston and Bettina Fetzer, Vice President of Communications & Marketing at Mercedes-Benz AG

In addition to the looks made with upcycled airbags, a series of limited-edition bags designed by Preston have also been created. The grants will be available with a social activation created specifically for the project, available via a giveaway on the GOAT global platform starting from 10 September.

Heron Preston Collaborates with Mercedes-Benz on Collection Made from Recycled Airbags

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