The collaboration will be available starting April 18 in select stores worldwide.

<a href="https://www.lofficielusa.com/fashion/iris-apfel-hm-collaboration-palm-beach" target="_blank" rel="noopener">H&amp;M</a> announces its collaboration with Rokh, the brand founded by Korean designer Rok Hwang that offers creative and experimental versions of wardrobe staples: refined, customizable pieces that convey a contemporary elegance that distances itself from traditional patterns. The new collaboration includes a selection of women's and men's clothing and accessories that perfectly illustrate the Swedish brand's latest creative union.
"Rokh is at the forefront of a new wave of Korean designers, whose conceptual-yet-wearable clothes are captivating fashion right now," says H&amp;M creative advisor and head of design womenswear Ann-Sofie Johansson. "We are proud to present a curated edit of designer Rok Hwang's wardrobe classics, and we can't wait to see how our customers will wear them," Johansson added.

H&M x Rokh. Photo courtesy of H&M.

The H&amp;M and Rokh collaboration will be available from April 18 in select H&amp;M stores and on the official online website. The women's collection consists of dresses with flower prints, blazers studded with rounded metal studs, lined trench coats, dresses with detachable hems, leather daywear suits, and garments that feature the structure of the corsetry corsetry, all combined with playful bags inspired by the office and jewels in line with Rohk's edgy vision. The men's collection, on the other hand, is a perfect transposition of the women's wardrobe, with utilitarian trench coats to wear every day, tailored coats with a minimal character, knitwear sweaters with braided workmanship.
"Rokh designs have a classic appearance with a radical construction for a timeless approach to design. I'm very excited to share our vision with more customers around the world thanks to this milestone collection with H&amp;M," says Rokh creative director Rok Hwang.

H&M's Collaboration With Rokh Redefines Office Chic

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