Proving that big names aren't necessarily the best investment for brands looking to capitalize on clout. 

After the women of the <a href="https://www.lofficielusa.com/fashion/north-west-fendi-campaign" target="_blank">Kardashian</a>, <a href="https://www.fendi.com/us/action/video?uuid=deec8f5e-a7dc-4810-af7b-ef2d3345097f&amp;contentUuid=235c4ef9-d675-4011-a8b1-cf9cb4490aa6" target="_blank">Jung</a> and <a href="https://www.fendi.com/us/action/video?uuid=6b7e1559-c432-4ecf-83f8-632c16f2d4f9&amp;contentUuid=23ab5f8a-aedd-4ab9-b534-7f1ae18b9e47" target="_blank">Yuan</a> families proved that style was in their genes, it&rsquo;s the McGregor girls&rsquo; turn to shine in their own <a href="https://www.fendi.com/us/woman/bags/peekaboo" target="_blank">Fendi Peekaboo</a> bag campaign. Actress and photographer Clara and her singer-songwriter sister, Esther, are filmed spending time together on a beach in L.A. Despite growing up in the shadow of a world-renown actor father, it is clear that the two young women are beautiful and unique in their own ways.

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#MeAndMyPeekaboo is Fendi&rsquo;s way of commemorating the tenth anniversary of its iconic Peekaboo bag. Check out the McGregor girls&#39; chapter, below.

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It was that very generation that inspired the first single off of 2017&rsquo;s Lust for Life. Released exactly one month after President Trump&rsquo;s inauguration, &ldquo;Love&rdquo; felt like the answer to a collective cultural prayer asking how we might move forward as a nation. It was hopeful in a way that was unfamiliar to her audience, making it all the more powerful. &ldquo;Don&rsquo;t worry baby,&rdquo; she sings on the track, referencing a Beach Boys song released in the &rsquo;60s, another era of societal unrest. Not long after came the album (the cover of which shows her beaming smile) and more political tracks. &ldquo;There were things I&rsquo;ve wanted to say for so long and the environment was not a great place to be outspoken,&rdquo; she says. &ldquo;All I can ever think of every day when I wake up&nbsp;is how grateful I am that that&rsquo;s changing. That&rsquo;s my whole life right now.&rdquo;

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Whose Streets?

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Tweet from @MollyJongFast

Shop&nbsp;the collection, in full <a href="https://www.helmutlang.com" target="_blank">here</a>.

Instagram's Most Followed Models Don't Have the Most Engagement

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