The wunderkind will lend his creative eye to the revitalized brand. 

&nbsp;

Jaden Smith is teaming up with G-Star on a sustainable denim collection that is launching this fall. The announcement follows the brand&rsquo;s release of their &ldquo;most sustainable jean&rdquo; using &ldquo;first-ever Cradle to Cradle Certified&trade; Gold Raw for the Planet Indigo Fabric.&rdquo;

&nbsp;

The actor and artist was first introduced to the company by his friend, and brand partner, Pharrell Williams. &quot;What they have been doing with sustainable innovation recently has been so inspiring, especially with the launch of their most sustainable jeans ever. They are at the forefront of denim sustainability, on top of the denim game. It&#39;s the same thing I&#39;ve been trying to do with my JUST Water initiative, so to innovate in an industry where there is so much room for improvement. G-Star is a great place for me to collaborate, learn, and make a positive impact on denim and fashion,&rdquo; says Smith.

&nbsp;

Smith is no stranger to the fashion community, having appeared most recently in a Louis Vuitton campaign, but few know how committed he is to sustainability. He and his father, Will, run a sustainable water company, which sees bottles made of 82% plant-based materials and a cap made of cane sugar. Just Water, as the company is called, is dedicated to the longevity of a growing scarcity in natural resources.

&nbsp;

Sounds like perfect synergy.

G-Star

Jaden Smith Is Teaming Up with G-Star on Sustainable Collection

L'OFFICIEL HOMMES USA April 2024 - Zayn Malik Cover

L'OFFICIEL USA March 2024 - Dakota Johnson Cover

L'OFFICIEL USA December/January 2024 - Vanessa Kirby Cover

L'OFFICIEL USA November 2023 - Sofia Richie Grainge Cover

L'OFFICIEL HOMMES USA Fall 2023 - Nicholas Galitzine

L'OFFICIEL USA Fall 2023 - Jay Chou Cover

L'OFFICIEL USA Fall 2023 - Emma Corrin Cover

L'OFFICIEL USA Summer 2023 - Eiza González Cover

L'OFFICIEL USA Summer 2023

L'OFFICIEL USA Spring 2023 - Doja Cat First Cover

Jaden Smith Is Teaming Up with G-Star on Sustainable Collection

Recommended posts for you

Pop culture

Who is Landon Barker?

Pop culture

8 Things You Didn't Know About Ines De Ramon, Brad Pitt's New Girlfriend

Pop culture

13 Things You Didn't Know About Theo James

Beauty

Taylor Swift's Best No Makeup Moments

Film & TV

7 America Ferrera Movies & TV Shows That Prove She Has Always Deserved The Spotlight

Pop culture

The Craziest Trends and Fads from the Early 2010s

Be Well

Say Goodbye to Frizzy Hair With These 9 Anti-Frizz Salon Treatments

Pop culture

A Timeline of Hunter Schafer’s Relationships, Past and Present