Jennifer Lawrence Announced as New Longines Ambassador
The Oscar winner is taking over as the newest ambassador of the Swiss watch brand.
Jennifer Lawrence is the newest member of the Longines family. The brand announced her addition this Wednesday, November 2.
At 32, Lawrence’s list of accomplishments is impressively lengthy. Known best for her role as Katniss Everdeen in The Hunger Games, the actress has risen to the top, collecting many accolades on the way. The mastery of her craft has resulted in an Academy Award, a BAFTA, two Screen Actors Guild Awards, and three Golden Globes.
Excited to join Longines, Lawrence is ready to bring her class and knowledge to create a fresh perspective for the brand. Not only is she a versatile film icon but Lawrence is also a passionate advocate for gender equality and is a board member of Represent.us. Her admirable empathy and compassion make her the perfect Ambassador of Elegance for Longines.
“Jennifer has the ability to imbue every character she plays with reality and authenticity, and off-screen this translates to an elegance that is both natural and relatable,” said Longines’ CEO Matthias Breschan. “She is an inspiration to girls and women of all ages and we are proud to welcome her to the Longines Family.”
The Swiss watchmaker has been based in Saint-Imer, Switzerland since its establishment in 1832. With expertise and strength embedded into Longines traditions, the brand has mastered the elegance and performance of its timepieces.
Said Lawrence, “I am thrilled to join the Longines family and look forward to our partnership in the years ahead!”
