The Euphoria actress stars in a cinematic campaign that explores how shoes and bags can alter identity and mood.

<a href="https://www.lofficielusa.com/pop-culture/sydney-sweeney-scooter-braun-dating-relationship-photos" target="_blank" rel="noopener">Sydney Sweeney</a> is back with <a href="https://www.lofficielusa.com/fashion/jimmy-choo-summer-2024-campaign-sydney-sweeney" target="_blank" rel="noopener">Jimmy Choo</a>, this time starring in the brand&rsquo;s Fall 2025 campaign. The Emmy-nominated actress, who has quickly become a fixture in both fashion and film, leans into the brand&rsquo;s aesthetic, showing how a single accessory can change the entire mood of a scene, outfit, and vibe.&nbsp;
In the campaign film, <a href="https://www.lofficielusa.com/pop-culture/is-sydney-sweeney-a-republican-donald-trump-american-eagle-ad" target="_blank" rel="noopener">Sweeney</a> slips into different characters, each one named after the shoe or accessory she wears. She becomes Isa in zebra-print slingbacks, all personality and flair; Scarlett in a sculptural drop-heel pump, adventurous and daring; Tylor in an understated loafer, grounded and stable; and Bar with the slouchy hobo bag, embodying a quiet strength and confidence.

jimmy choo sydney sweeney campaign

What gives the campaign its edge is the way <a href="https://www.lofficielusa.com/fashion/jimmy-choo-summer-2024-campaign-sydney-sweeney" target="_blank" rel="noopener">Sweeney</a> embodies each persona without losing her own presence. The imagery feels like a study in how accessories can shift identity, mood, and even the story you&rsquo;re telling about yourself.
As Creative Director Sandra Choi puts it, &ldquo;This campaign reinforces the power of shoes and accessories to transform, acting out the possible characters. The notion that glamour is a feeling.&rdquo; It&rsquo;s a sentiment that aligns with <a href="https://www.lofficielusa.com/fashion/jimmy-choo-archive-collection-2025" target="_blank" rel="noopener">Jimmy Choo&rsquo;s</a> long-standing place in fashion&mdash;a brand that has built its reputation on self-expression and the embrace of femininity in all its forms. The Fall 2025 collection doesn&rsquo;t just highlight new silhouettes; it underscores the idea that style is as much about attitude as it is about design.

Sydney Sweeney Channels Main Character Energy in Jimmy Choo’s Fall 2025 Campaign

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