The rapper-cum-designer skips the traditional ad campaign and channels a controversial artist. 

Following the <a href="https://www.lofficielusa.com/fashion/kim-kardashian-west-has-been-modeling-yeezy-season-6">clever unveiling</a> of Yeezy Season 6, which saw Kim Kardashian wearing full Carine Roitfeld-styled looks in apparent&nbsp;regular-day paparazzi-lensed photos, Kanye West has taken an unorthodox approach to his ad campaign release; West has wheat-paste plastered Instagram screenshots of fans posting the images, as if they were an official ad. &nbsp;

&nbsp;

The posters have appeared in six cities so far: Chicago, Los Angeles, Portland, Amsterdam and Berlin. It&rsquo;s likely only a matter of time until they appear in fashion&rsquo;s biggest cities like New York, London, Milan, and Paris. Or perhaps, West, who hasn&rsquo;t always received the warmest welcome in the industry, is excluding them on purpose.

&nbsp;

The paparazzi-photo-as-lookbook-turned-Instagram-post-turned-ad-campaign actually has an artful precedent. In 2015, contemporary artist Richard Prince <a href="https://www.theguardian.com/technology/2015/jul/18/instagram-artist-richard-prince-selfies">presented a&nbsp;collection of work</a>, which was actually just blown-up screenshots of celebrity Instagrams. He sold each of those works for upwards of $90,000. Naturally, calls of appropriation and lawsuits of copyright infringement followed.

&nbsp;

Though West has not always been a lauded designer, you cannot deny that he has never stopped innovating, often becoming the highlight of an ever-dulling fashion week.

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Kanye West Takes Guerilla Approach to New Ad Campaign

L'OFFICIEL USA December 2024 - Julianne Moore Cover

L'OFFICIEL USA November 2024 - Salma Hayek Pinault Cover

L'OFFICIEL HOMMES USA October 2024 - Rupert Friend Cover

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L'OFFICIEL USA September 2024 - Fall Fashion Cover Featuring Supermodel Sasha Pivovarova

L'OFFICIEL USA June 2024 - Nicole Kidman Cover

L'OFFICIEL USA June 2024 - Megan Thee Stallion Cover

L'OFFICIEL USA May 2024 - Jackson Wang Cover

L'OFFICIEL USA May 2024 - Natalie Portman Cover

Kanye West Takes Guerilla Approach to New Ad Campaign

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