Captured through the lens of Steven Meisel and Jackie Nickerson, the Spring 2019 campaign is a celebration of fresh, masculine allure.

In a dichotomy of soft and sharp, light and dark, Dior Men&#39;s&nbsp;<a href="https://www.lofficielusa.com/men/dior-homme-spring-2019" target="_blank">Spring 2019</a>&nbsp;collection sparked industry-wide&nbsp;buzz as Kim Jones daringly blurred the&nbsp;lines&nbsp;between haute couture and&nbsp;sportswear. From the bee&nbsp;to&nbsp;the toile de jouy, Christian&#39;s iconic motifs have been freely and respectfully reinvigorated into new emblems for the maison.

Today, the Dior Men&#39;s Spring 2019 campaign&nbsp;has been released. With photography by Steven Meisel and&nbsp;film by Jackie Nickerson, it seems all hands are on deck to ensure that the multi-media advertisement accurately captures the essence of the collection. Of course, at the center of it all is New York artist Kaws&#39; instantly iconic&nbsp;BFF character whose bright pink presence was also the centerpiece of the runway show.

&quot;I wanted it to reflect the spirit of the summer show and the beauty of Dior&quot; confirms Jones,&nbsp;his signature mastery of subtle re-appropriation shining through each of the designs as well as the campaign itself.

This campaign marks&nbsp;Kim Jones&#39; debut as <a href="https://www.lvmh.com/news-documents/news/christian-dior-couture-appoints-kim-jones-as-artistic-director-of-dior-homme/" target="_blank">artistic director for Dior Menswear</a>, and&nbsp;the beginning of a new neo-romantic&nbsp;era for the Dior Man.

Watch the video, <a href="https://www.dior.com/diortv/en_int/videos/mens-fashion/dior-mens-summer-2019-campaign" target="_blank">here</a>.

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Credits

Photography: Steven Meisel

Art Direction: Ronnie Cooke Newhouse

Stylist: Melanie Ward

Make Up: Pat McGrath

Hair: Guido Palau

Digital Photography: Annie Powers

Film Direction: Jackie Nickerson

Models:

Prince Nikolai @ Scoop

Valentin @ Success

Malik @ Success

Romaine @ MP Paris

Lukasg @ Premium

Kim Jones's Debut Campaign for Dior is Finally Here

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