Kim Kardashian Stars in Second Balenciaga Campaign
After deleting every post on the Instagram profile, Balenciaga showcases Kim Kardashian as the star of the brand's latest campaign.
As Balenciaga joins the new wave of social strategies, a photo of Kim Kardashian has appeared on the brand's Instagram after deleting all previous posts. From the interior of her home in Calabasas, the actress and model poses for the second episode of Balenciaga's ongoing campaign for its Spring/Summer 2022 collection, captured by photographer Stef Mitchell. The photos will be released in different phases with different friends of the brand as the protagonists. Among them are Isabelle Huppert in her Parisian home, model Tommy Blue, the model Marie-Agnès Diene in her artist studio, and Justin Bieber photographed at his favorite Los Angeles recording studio.
Kardashian appears in the photo series dressed in prêt-à-porter clothes and accessories that represent Balenciaga's distinctive silhouettes and pieces, such as the iconic Hourglass bag, a Le Cagole bag with her initials monogrammed on the tag, and boots. New classics include the Bistro, Lady, and Jumbo Tote bags; stretch knee-length trousers; and the Bat, Stretch, and Wrap sunglasses. The campaign, which appears on a large scale right on the most famous facades around the world, starting with the Théâtre de la Ville in the heart of Paris, focuses on those statement pieces that are now becoming new classics for Balenciaga.
