On the founder's birthday, see how Maison Louis Vuitton paved the way for luxury leather goods, accessories, ready-to-wear&mdash;and logomania.

Born on this day in 1821 in Anchay, France, <a href="https://www.lofficielusa.com/travel-living/louis-vuitton-horizon-light-up-bluetooth-speaker-technology">Louis Vuitton</a> established his now-renowned eponymous label through a distinct focus on craftsmanship and design know-how. Born into a middle-class family of carpenters, farmers, and milliners, Vuitton gained a distinct sense of trade from an early age. At the age of 13, Vuitton left for <a href="https://www.lofficielusa.com/beauty/paris-fashion-week-haute-couture-fall-winter-2021-beauty">Paris</a> in order to escape the banalities of life in the countryside. Traveling on foot, the journey from the mountainous countryside to the industrial city took nearly two years.
In 1837, nearing the designer's 16th birthday, Vuitton began an apprenticeship with box-maker and milliner Monsieur Marechal. It was under Marechal that Vuitton would learn the immense craft of box making, specifically for the elite class who were the majority of Marechal's clients. Shortly after, Vuitton was hired to be the personal box and <a href="https://www.lofficielusa.com/fashion/louis-vuitton-new-luggage">luggage</a> maker of Empress Eugenie which allowed the designer to hone his skills and also gain the patronage of more elite clientele.

In 1854, the designer met Clemence-Emilie Parriaux who he would marry later in the year. It was also during this time that Vuitton established his first workshop in <a href="https://www.lofficielusa.com/fashion/justin-hailey-bieber-street-style-paris">Paris</a> that specialized in luxury trunks and boxes. Originally making his pieces in <a href="https://www.lofficielusa.com/fashion/leather-spider-sandals-shoes-fashion-trend">leather</a>, the designer later transitioned to a coated canvas due to the material's ability to withstand water and stains. Vuitton's trunks also stood out from the usual Parisian dome-shaped luggage due to his focus on rectangular silhouettes which allowed the trunks to be easily stacked and transported during travel.

With the booming success of Vuitton's rectangular luggage, the designer opened a factory in Asni&egrave;res, France where he began to fulfill orders for both Parisian bigshots and international nobility. In 1870, the outbreak of the Franco-Prussian war ultimately had an immense impact on Vuitton's booming brand. At the conclusion of the war, the brand's factory in Asni&egrave;res was in ruins and the location in Paris was damaged.
Shortly after, Vuitton re-opened his store in Paris, this time at 1 Rue Scribe, located near a Jockey Club and other aristocratic hotspots. With a renewed focus on luxury, Vuitton began to introduce new signatures to his brand&mdash;new trunk designs and experimentations with silhouettes and canvas. In 1892, the designer would pass away, leaving behind his booming empire that would evolve into one of the most recognizable <a href="https://www.lofficielusa.com/fashion/why-do-luxury-brands-have-mascots-fendi-louis-vuitton">luxury brands</a> in history.

The now iconic <a href="https://www.lofficielusa.com/fashion/how-to-style-monogram-fashion-chanel-versace">monogram</a> first appeared in 1896 and became a perennial favorite of those looking for a perfect balance of luxury and functionality. Working with the founder's initials, the "LV'' paired with angular shapes would instantly become one of the most sought-after monograms of all time. Louis Vuitton's luggage and trunks were carried by the likes of <a href="https://www.lofficielusa.com/fashion/20th-century-fashion-house-to-relaunch-in-paris-fashion-week">Paul Poiret</a>, the Rothschild family, and Wallis Simpson.
With the rise of <a href="https://www.lofficielusa.com/fashion/celebrity-airport-style-inspiration">jet set</a> culture during the 1960s, Louis Vuitton trunks and luggage became a mainstay on the luxurious vacations and travels of society's elite. Venturing into other aspects of luxury goods, the brand unveiled a series of new styles&mdash;the Speedy, No&eacute;, and Boite Chapeau. Thanks to the brand's top-notch branding and signature styles, <a href="https://www.lofficielusa.com/fashion/louis-vuitton-emma-chamberlain-charli-damelio-lv-squad-lvsunset-shoes">Louis Vuitton</a> became a must-have for the fashionable consumer.

Moving into the 21st century, Louis Vuitton began to expand into ready-to-wear thanks to the leadership of <a href="https://www.lofficielusa.com/fashion/phoebe-philo-studios-lvmh-new-brand-celine">LVMH</a> boss Bernard Arnault. Starting in 1997, <a href="https://www.lofficielusa.com/fashion/marc-jacobs-fall-winter-2021-runway-bergdorf-goodman">Marc Jacobs</a> helmed the heritage house with buzzy creations and memorable collaborations with <a href="https://www.lofficielusa.com/art/takashi-murakami-artist-interview-comme-des-garcons-louis-vuitton">Takashi Murakami</a>, Richard Prince, and <a href="https://www.lofficielusa.com/art/yayoi-kusama-biography-book-japanese-artist-robert-shore">Yayoi Kusama</a>. In 2013, the designer would leave Louis Vuitton, ushering in the forward-thinking vision of Creative Director <a href="https://www.lofficielusa.com/fashion/naomi-osaka-tennis-louis-vuitton-nicolas-ghesquiere">Nicolas Ghesqui&egrave;re</a>.
Under the vision of the French designer, the brand looked to its distinct archives while exploring the future. In 2018, Louis Vuitton named <a href="https://www.lofficielusa.com/men/virgil-abloh-louis-vuitton-mens-spring-2019">Virgil Abloh</a> as the creative director of<a href="https://www.lofficielusa.com/men/louis-vuitton-mens-spring-summer-2022-virgil-abloh-nike"> menswear</a>&mdash;a buzzed-about appointment that saw Abloh cement himself in the world of luxury fashion before his passing in November 2021. Born out of the humble origins of its founder's distinct skill, Louis Vuitton has evolved into a leading luxury house through an undying emphasis on sleek accessories and a striking monogram.

Louis Vuitton: The Master of Luggage and the Monogram Logo

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