Fashion

Marc Jacobs Fall/Winter 2024 Offers A Bold Image Of Self-Expression

The innovative designer and creative director of his eponymous brand once again brought dolls to life with a surrealist show dominated by vibrant hues and abstract patterns.

Marc Jacobs Fall/Winter 2024 collection.
Marc Jacobs Fall/Winter 2024 collection. Courtesy of Marc Jacobs.

Following several jam-packed weeks of innovative new menswear and breathtaking couture designs presented in Paris, Marc Jacobs debuted its latest collection in New York. Embracing authenticity and freedom of expression in clothing, the luxury label debuted a stunning new line of mod-inspired retro designs that all encompassed the image of the doll. 

Utilizing fantastical vintage-inspired silhouettes, avant-garde statement beauty choices—including sculptural hair looks and doll-esque eyelashes—and larger-than-life footwear, the Marc Jacobs Fall/Winter 2024 runway show began with a bang. The first look drew its inspiration from one of Marilyn Monroe's most famous looks—the white halter neck dress worn by the star when her skirt was lifted by the wind—and elevated it to an entirely new level. Contemporary in its composition, but no doubt infused with Monroe's vintage, sultry spirit of the '50s, the look was a bold choice, but one that both embraces the overarching spirit of the collection, while simultaneously possessing a lasting impact that will stick with those in the front row for years to come. Authentic, free, and utterly joyful in spirit, this iconic Marilyn look set the tone for the series of 40 looks that followed. 

Knitted briefs that hover just over the skin, creating the illusion of an oversized fit, and retro-inspired mid-length dresses with structured hemlines toy with volume and time—taking hold of moments where garments are rustled by wind and tugged by an invisible hand and memorializing them through sculptural material. Playful is no doubt the most apt word to describe this doll-inspired collection, where models strode down the runway holding stiff poses, with arms and legs poised in the manner of out-of-the-box Barbie dolls. Bold colors and striking patterns pay homage both to retro fashion as well as the looks that dolls themselves have sported throughout the ages.

While the pursuit of beauty is no doubt a slippery slope, especially in the current era we live in where social media, impossible standards of what being "pretty" looks like, and fear rule the fashion scene in certain respects, Jacobs endeavors to take back that seemingly endless chase and reclaim it in the name of joy and personal expression—a mission that's plain to see throughout many of his latest collections, but especially evident in the Marc Jacobs Fall/Winter 2024 line.  

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Marc Jacobs Fall/Winter 2024 collection. Courtesy of Marc Jacobs.
Marc Jacobs Fall/Winter 2024 collection. Courtesy of Marc Jacobs.
Marc Jacobs Fall/Winter 2024 collection. Courtesy of Marc Jacobs.
Marc Jacobs Fall/Winter 2024 collection. Courtesy of Marc Jacobs.
Marc Jacobs Fall/Winter 2024 collection. Courtesy of Marc Jacobs.
Marc Jacobs Fall/Winter 2024 collection. Courtesy of Marc Jacobs.
Marc Jacobs Fall/Winter 2024 collection. Courtesy of Marc Jacobs.
Marc Jacobs Fall/Winter 2024 collection. Courtesy of Marc Jacobs.
Marc Jacobs Fall/Winter 2024 collection. Courtesy of Marc Jacobs.
Marc Jacobs Fall/Winter 2024 collection. Courtesy of Marc Jacobs.
Marc Jacobs Fall/Winter 2024 collection. Courtesy of Marc Jacobs.
Marc Jacobs Fall/Winter 2024 collection. Courtesy of Marc Jacobs.
Marc Jacobs Fall/Winter 2024 collection. Courtesy of Marc Jacobs.
Marc Jacobs Fall/Winter 2024 collection. Courtesy of Marc Jacobs.
Marc Jacobs Fall/Winter 2024 collection. Courtesy of Marc Jacobs.
Marc Jacobs Fall/Winter 2024 collection. Courtesy of Marc Jacobs.
Marc Jacobs Fall/Winter 2024 collection. Courtesy of Marc Jacobs.
Marc Jacobs Fall/Winter 2024 collection. Courtesy of Marc Jacobs.
Marc Jacobs Fall/Winter 2024 collection. Courtesy of Marc Jacobs.
Marc Jacobs Fall/Winter 2024 collection. Courtesy of Marc Jacobs.
Marc Jacobs Fall/Winter 2024 collection. Courtesy of Marc Jacobs.
Marc Jacobs Fall/Winter 2024 collection. Courtesy of Marc Jacobs.
Marc Jacobs Fall/Winter 2024 collection. Courtesy of Marc Jacobs.
Marc Jacobs Fall/Winter 2024 collection. Courtesy of Marc Jacobs.
Marc Jacobs Fall/Winter 2024 collection. Courtesy of Marc Jacobs.
Marc Jacobs Fall/Winter 2024 collection. Courtesy of Marc Jacobs.
Marc Jacobs Fall/Winter 2024 collection. Courtesy of Marc Jacobs.
Marc Jacobs Fall/Winter 2024 collection. Courtesy of Marc Jacobs.
Marc Jacobs Fall/Winter 2024 collection. Courtesy of Marc Jacobs.
Marc Jacobs Fall/Winter 2024 collection. Courtesy of Marc Jacobs.
Marc Jacobs Fall/Winter 2024 collection. Courtesy of Marc Jacobs.
Marc Jacobs Fall/Winter 2024 collection. Courtesy of Marc Jacobs.
Marc Jacobs Fall/Winter 2024 collection. Courtesy of Marc Jacobs.
Marc Jacobs Fall/Winter 2024 collection. Courtesy of Marc Jacobs.
Marc Jacobs Fall/Winter 2024 collection. Courtesy of Marc Jacobs.
Marc Jacobs Fall/Winter 2024 collection. Courtesy of Marc Jacobs.
Marc Jacobs Fall/Winter 2024 collection. Courtesy of Marc Jacobs.
Marc Jacobs Fall/Winter 2024 collection. Courtesy of Marc Jacobs.
Marc Jacobs Fall/Winter 2024 collection. Courtesy of Marc Jacobs.
Marc Jacobs Fall/Winter 2024 collection. Courtesy of Marc Jacobs.
Marc Jacobs Fall/Winter 2024 collection. Courtesy of Marc Jacobs.

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