Speaking with L'OFFICIEL, the tennis champion and newly-announced Tag Heuer ambassador opens up about her career, activism, and the role fashion plays in her life.

During Grand Slams, Naomi Osaka remembers hearing the phrase &ldquo;Don&rsquo;t crack under pressure&rdquo; and chanting it to herself before matches. &ldquo;[I] always thought that was a really powerful motto,&rdquo; says the tennis star. Unbeknownst to her, the phrase came from ad campaigns for luxury watching company <a href="https://www.lofficielusa.com/save-the-date/tag-heuer-third-monaco-timepiece-event-2019" target="_blank">Tag Heuer</a>. To celebrate her new brand ambassadorship with the Swiss watchmaker, Osaka speaks to L&rsquo;OFFICIEL to talk about how the partnership has been a &ldquo;full-circle moment.&quot;

naomi-osaka-tag-heuer-1.jpg

Like many, Osaka&rsquo;s tennis career began in her youth. Inspired by sisters <a href="https://www.lofficielusa.com/fashion/off-white-collaboration-serena-williams-nike" target="_blank">Serena</a> and <a href="https://www.lofficielusa.com/film-tv/7-inspirational-women-documentaries-to-watch-on-netflix" target="_blank">Venus Williams</a>, Osaka&rsquo;s father Leonard Fran&ccedil;ois began training her and her sister, though he had little to no prior experience with the sport himself. &ldquo;I&rsquo;m someone who grew up playing tennis and wanted to become good enough to play on a global scale and somehow, I did it,&rdquo; she says.

Today, at 23 years old, Osaka is one of the leading female <a href="https://www.lofficielusa.com/travel-living/facts-to-know-coco-gauff-tennis-star-french-open-rihanna" target="_blank">tennis</a> players in the world&mdash;the first Asian singles player to have a top ranking&mdash;and&nbsp;is currently the reigning champion of the U.S. Open, with other title wins from the same tournament in 2018 and the Australian Open in 2019. However, since her rise to the top of the sports world, Osaka has been able to follow other passions, including fashion, something she says has been a part of her life since her youth.

naomi-osaka-tag-heuer-2.jpg

For the Fall/Winter 2020 season, Osaka collaborated with <a href="https://www.vogue.com/vogueworld/slideshow/naomi-osaka-new-york-fashion-week-adeam-fall-2020" target="_blank">Adeam</a> on a capsule collection that reflected on her Japanese heritage. Within the last month, the athlete has also been tapped for brand ambassadorships with both Tag Heuer and <a href="https://www.lofficielusa.com/fashion/naomi-osaka-tennis-louis-vuitton-nicolas-ghesquiere/" target="_blank">Louis Vuitton</a>. But above the status symbol of working with luxury brands, Osaka appreciates the artistic impact that fashion can have on a person&#39;s life.

&ldquo;On and off the court, fashion plays a really big role,&quot; Osaka says.&nbsp;&quot;To me, it&rsquo;s another way to express one&rsquo;s individuality. It&rsquo;s empowering that everyone can dress differently and make real statements based on what they are wearing. That&rsquo;s probably why I like wearing pieces that no one else can have. I love going to boutiques and finding something completely unique and unexpected.&rdquo;

naomi-osaka-tag-heuer-3.jpg

While she may enjoy the individualism of her style, it&rsquo;s the similarities in values that drew Osaka to Tag Heuer, as they are both, &ldquo;high precision, high performance,&rdquo; while also prioritizing innovation. She says, &ldquo;For me, that means being curious and getting out of your comfort zone. I don&rsquo;t want to be someone that just goes with the flow and doesn&rsquo;t really think for herself.&rdquo;

naomi-osaka-tag-heuer-4.jpg

For an example of this, just look at Osaka&rsquo;s 2020. Last year, she used her platform to call attention to racial injustice in the U.S. following the growing number of Black victims of police brutality. In August, Osaka&mdash;who is half-Japanese, half-Haitian&mdash;dropped out of&nbsp;the Cincinnati Open to protest the recent shooting of <a href="https://www.nytimes.com/article/jacob-blake-shooting-kenosha.html" target="_blank">Jacob Blake</a>, an unarmed Black man in Kenosha, Wisconsin. Weeks later, throughout the U.S. Open&mdash;where she took home the title win&mdash;the young star wore COVID-19 face masks each day with the <a href="https://www.nbcnews.com/news/nbcblk/osaka-wears-mask-memory-breonna-taylor-us-open-n1238988" target="_blank">names of different victims of racial violence</a>.

While discussing the decision to publicize her activism, Osaka admits that it wasn&rsquo;t planned. &ldquo;It was something that had been bothering me for quite some time and it felt like the right thing to do,&rdquo; she explains. &ldquo;I always knew that I wanted to speak up, I just didn&rsquo;t quite know how, and I&rsquo;m constantly being inspired by things that are happening off the court.&rdquo;

naomi-osaka-tag-heuer-5.jpg

Despite the stressful past several months, Osaka believes in maintaining a balanced lifestyle by finding ways to decompress at the end of the day.&nbsp;&ldquo;I love listening to music, playing video games, sketching, reading manga or watching anime, and cooking,&quot; she says. &quot;I also have a group FaceTime with my best friends almost every day.&rdquo;

Currently, Osaka is quarantining in Australia, gearing up for the Australian Open which begins next month. The tennis champion is going into the competition ranked third. While the competition this year is undoubtably fierce,&nbsp;one thing is certain: you won&#39;t see her crack under pressure.

Tennis Star Naomi Osaka Talks Fashion and Activism On and Off the Court

Tags

Related Articles

Fashion

Nicolas Ghesquière Taps Naomi Osaka as New Louis Vuitton Ambassador

Travel & Living

What to Know About French Open Tennis Star Coco Gauff

Fashion

Here's a Sneak Preview of Off-White X Serena Williams

Recommended posts for you

Pop culture

Who is Landon Barker?

Pop culture

8 Things You Didn't Know About Ines De Ramon, Brad Pitt's New Girlfriend

Pop culture

13 Things You Didn't Know About Theo James

Beauty

Taylor Swift's Best No Makeup Moments

Film & TV

7 America Ferrera Movies & TV Shows That Prove She Has Always Deserved The Spotlight

Pop culture

The Craziest Trends and Fads from the Early 2010s

Be Well

Say Goodbye to Frizzy Hair With These 9 Anti-Frizz Salon Treatments

Pop culture

A Timeline of Hunter Schafer’s Relationships, Past and Present