Cartier Curates a Powerful Group of Creatives to Help Launch the New Pasha Watch
Rami Malek and Willow Smith are among Cartier's new faces.
Known for its classic and exceptional design, Cartier has taken their well-known Pasha de Cartier watch and reimagined its style with the help of some distinguished creatives to celebrate the forward-thinking timepiece. Originally created in 1985, and based off a previous model released in 1935, the Pasha watch was designed to make a statement; the bold and graphic details have made it a standout piece since its first launch, harnessing the power of self-expression for all of its wearers. The model was originally produced by Louis Cartier himself as a bespoke piece for a member of Marrakech royalty, and went on to be Cartier's first waterproof watch. This year, watch-lovers can look foward to new updates in the latest Pasha style such as contemporary design updates and a skeletonized version.
Cartier carefully chose admired actors and musical artists as ambassadors to drive the storytelling behind the watch in the most moving way. “These new Pasha ambassadors owe their success to their differences, creativity, connection, multidisciplinary talents and generosity,” shared Arnaud Carrez, International Marketing and Communications Director of Cartier International. Ambassadors include Academy Award winner Rami Malek, chart-topping singer Troye Sivan, singer, activist and talkshow host Willow Smith, Emmy-nominated actress Maisie Williams and K-pop artist Jackson Wang. The five diverse talents were chosen to illustrate the unique versatility and modernity of the Pasha de Cartier. All individually known for their innovative creativity, and nonconforming paths to success, Cartier says each ambassador illustrates the core essence of the new Pasha de Cartier watch through their respective versatility, complexity and captivating bodies of work.
The Pasha de Cartier watch launches in China on July 1st and around the world on September 4th.
Available in 35 mm and 41 mm in steel, gold, vibrant diamond-set and skeleton movement versions.
