How Brands Are Celebrating Pride Month 2022
Celebrate Pride this month with some of your favorite designers. Here are six brands uplifting the LGBTQIA+ community this June.
Pride and fashion go hand-in-hand like no other. Pride is a time to showcase self-expression and freedom. What better way to do that than with fashion? Here are some designers who are showing their pride this month and supporting LGBTQ+ communities.
Marimekko
Marimekko will be the main partner of Helenski Pride 2022. Along with the festivities, the brand will release a four-item capsule in a blend of Unikko (“poppy”) and Sateenkaari (“rainbow”) print. In 1979, Maija Isola created the rainbow print for Marimekko. Four decades later, Isola’s print will be accentuated on the pieces of the collection.
Kate Spade New York
It’s a celebration at Kate Spade New York this Pride. The brand kicked off June with their “Celebrate with Pride” collection in collaboration with The Trevor Project. The collection features several Kate Spade accessories adorned in rainbow hearts and one grey crewneck. 10 percent of the net profits from the Rainbow collection will be donated to The Trevor Project, which will help provide mental health resources to LGBTQ+ youth.
Superga x Baja East
To show their continued support for the LGBTQ+ community, Superga has launched a collection with Baja East. Baja East has taken two classic pairs of Superga speakers and added their own West Coast trademark. The capsule consists of the 2750 low tops and the 2795 high tops. For pride, the sneakers are now adorned in classic Baja East prints, Bajawood and Malibu Wild Horse. A fraction of the profits will be forwarded to the Ali Forney Center.
Ami
Olympic diver Tom Daley has partnered with French fashion house Ami this June. This collection features two knit jumpers by Daley. The Ami de Couer Rainbow Jumper is embroidered with the Ami logo in an alpaca and merino wool blend. The second is made with a similar wool blend and labeled the Cropped Cable Jumper. The piece is inspired by a cropped sweater from the Ami runway. On June 18, for the first time ever, 500 NFT versions of the cropped cable jumble will be made available online for sale. 100 percent of the earnings will go to the Kaleidoscope Trust, an organization chosen by Daley.
Hervé Léger
Hervé Léger is featuring an exclusive for pride this year. The pride capsule features two pieces—a rainbow logo tee, and a rainbow icon dress. The dress and tee will be exclusively sold on herveleger.com and 10 percent of the proceeds will go towards the Marsha P. Johnson Institute.
Marc Jacobs Fragrance
Celebrate love this Pride with TikTok and Marc Jacobs Fragrance. Along with their donation to The LGBT Community Center, Jacobs launched a challenge on TikTok encouraging users to commemorate self-expression. On the platform, from June 4-6, users were able to hashtag the #PerfectPrideMovement. Later in June, a Pride campaign will be launched in-stores and digitally featuring various LGBTQ+ talents.
