The streetwear-inspired brand is choosing a different method of product release. 

Public School designers Maxwell Osborne and Dao-Yi Chow will not be showing at New York Fashion Week, reports <a href="https://www.businessoffashion.com/articles/news-analysis/public-school-bows-out-of-nyfw">Business of Fashion</a>. The brand will instead make their Fall 2018 collection available via their direct-to-consumer &quot;concept,&quot; set to launch in spring of 2018. They have not explained what that concept will be.&nbsp;

Since its&nbsp;opening in 2008, the New York-based brand has knocked out a continuous string of collaborations, working with Heineken back in 2012, the NFL, J.Crew, and Red Bull, to name a few. Last month, the brand released its&nbsp;collaboration with Soul Cycle. Despite the drop from fashion week, Public School will continue to collaborate with Nike and Alpha Industries, while remodeling its&nbsp;product assortment, delivery frequency and organisational structure. All appears to be in an effort to stay competitive in an ever-changing market.&nbsp;

Public School solidified its status in 2013 after receiving the CFDA/Vogue Fashion Fund. Osborne and Chow have had a fast rise, becoming quick fixtures in the industry. In 2014, only two years after their own launch, the duo was named creative directors of Donna Karen International until the company was sold to&nbsp;LVMH in 2016.&nbsp;

As more brands have begun to reevaluate&nbsp;the practicality of fashion week, Public School has been no excpetion. In 2016, the brand chose to combine men&#39;s and women&#39;s for both December and June shows. Just this month, the CFDA <a href="https://www.lofficielusa.com/fashion/nyfw-and-nyfw-men-s-merge-for-10-day-event">announced</a> that it would be merging NYFW and NYFW: Men&#39;s.

&nbsp;

&nbsp;

&nbsp;

Public School Forgoes Fashion Week

L'OFFICIEL USA December 2024 - Julianne Moore Cover

L'OFFICIEL USA November 2024 - Salma Hayek Pinault Cover

L'OFFICIEL HOMMES USA October 2024 - Rupert Friend Cover

L'OFFICIEL HOMMES USA October 2024 - Joseph Quinn Cover

L'OFFICIEL USA September 2024 - Fall Fashion Cover Featuring Supermodel Sasha Pivovarova

L'OFFICIEL USA June 2024 - Nicole Kidman Cover

L'OFFICIEL USA June 2024 - Megan Thee Stallion Cover

L'OFFICIEL USA May 2024 - Jackson Wang Cover

L'OFFICIEL USA May 2024 - Natalie Portman Cover

Public School Forgoes Fashion Week

Tags

Recommended posts for you

Fashion

TikTok-Favorite Fashion Micro-Trends We’re Taking Into 2025

Pop culture

Holding Space for 2024's Best Viral Pop Culture Moments

Fashion

See How Fendi Did This Year's Holiday Capsule

Fashion

L’HISTOIRE: Carrie Bradshaw's Enduring 1998 Dior Newspaper Dress

Pop culture

2024's Biggest Celebrity Engagements: Lady Gaga, Selena Gomez, Chris Martin

Beauty

The Controversial Hair Trend Set to Rule 2025 — And How to Nail the Look

Fashion

L’HISTOIRE: Elizabeth Hurley's Risqué 1994 Versace Dress

Fashion

Every Time David Corenswet Stepped Out Looking Like Clark Kent