The queen of "stealth wealth," Sofia Richie, "quietly" revealed she's planning to release a new clothing brand.

This year has proved to be the reign of <a href="https://www.lofficielusa.com/fashion/chanel-most-iconic-wedding-dresses-wedding-season" target="_blank" rel="noopener">Sofia Richie</a>. From becoming the It girl of "quiet luxury" to having one of the most anticipated and lavish <a href="https://www.lofficielusa.com/pop-culture/celebrities-who-got-engaged-in-2023" target="_blank" rel="noopener">weddings of 2023</a>, Richie is on a roll, and shows no signs of slowing down. Adding to her It girl status is her latest subtle announcement that's she working on a "top secret-ish" clothing line while <a href="https://www.youtube.com/watch?v=0HnOMLW_HxM" target="_blank" rel="noopener">speaking with Vogue</a>.
"We are creating this beautiful clothing line that brings out how I feel the most comfortable dressing," she said. While sorting through various fabrics and colors with her business team, she alluded that there will be around 80-pieces and that this project has been months in the making.

Sharing further details about the clothing brand in a recent <a href="https://www.whowhatwear.com/sofia-richie-grainge-interview" target="_blank" rel="noopener">interview with Who What Wear</a>, the 24-year-old noted that the "aesthetic is very [her] vibe."
Is that "vibe" in question tied to the "quiet luxury" aesthetic the internet has made Richie the face of? According to her, while the term "sounds really nice, so [she's] not knocking it," it's much more about being "timeless."
"I made sure, trying on every single sample, that it embodies the aesthetic that I've been wearing," <a href="https://www.whowhatwear.com/sofia-richie-grainge-interview/slide9" target="_blank" rel="noopener">she said</a>. "It&rsquo;s 100% me."
She continued, "I&rsquo;ve watched <a href="https://www.lofficielusa.com/fashion/nicole-richie-y2k-fashion-style-looks-paris-hilton" target="_blank" rel="noopener">Nicole [Richie]</a> design for years with House of Harlow, and it has definitely been inspiring for me. I&rsquo;ve taken notes, and I&rsquo;ve learned a lot. We don&rsquo;t need to be people that just throw our names on things. We can be passionate and be involved."

She gave a brief rundown of the design process alongside co-designer Cass, sharing they sat down in Richie's backyard and "built this whole story based on things that inspire [them]."
"I want whoever buys it to feel good in it. I hope that people connect with it," Richie said. "I hope people love it."
Further details, such as a lookbook, confirmed brand name, and launch date, have continued to be kept under wraps &mdash; very on brand with Richie's tendency for subtleness. That said, given how much the Internet and fashion enthusiasts alike can't get enough of Richie's style, this is a clothing brand that will certainly closely watched for any new news.

Photo via Getty Images.

Sofia Richie Has a New Clothing Brand in the Works

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