This season boasts visionary new designs from the industry's leading creative forces.

Between unexpected celebrity appearances and striking sartorial moments, contemporary fashion campaigns aren't just an invitation to explore the moment's latest and greatest designs&mdash;they're artful expressions of the fashion that is shaping the modern era.&nbsp;
Utilizing sensational drama, awe-inspiring sets, and of course, endlessly sophisticated, ultra-chic designs, this season's leading campaigns go above and beyond, setting new standards for the art form that is the fashion campaign. In the Spring/Summer 2026 campaigns, photography is at its finest, storytelling is powerful, and styling is equal parts experimental and classically captivating as all of the fashion industry's leading labels take on the task of pushing artistic boundaries all while paying homage to their house histories.&nbsp;
Without further ado, see all of the fashion campaigns defining the Spring/Summer 2026 season.&nbsp;

Alaïa Winter/Spring 2026 Archetypes Campaign

ALAÏA WINTER SPRING 26 ARCHETYPES COLLECTION BY PIETER MULIER

Fusing contemporary digital aesthetics and the classic allure of the sophisticated Ala&iuml;a aesthetic, the label's latest campaign&nbsp;opens a new chapter in its long, illustrious history. Form-fitting dresses, architectural leather coats, and dramatic details&mdash;sequins, fur cuffs, and animal prints&mdash;offer a dynamic approach to dressing that positions itself between strength and vulnerability. 
The campaign videos, shot by Shayne Laverdi&egrave;re, offer a bold vision of femininity, as envisioned by creative director Pieter Mulier, that is timeless and pure. The immersive 360-degree angles that define the campaign present the Ala&iuml;a woman in motion, allowing for both an intimate look at the construction of the garments themselves and an interpretation of the quintessential styles that is at once grounded in reality, yet representative of the glamour and power behind the label.

<h2 style="text-align: center;">Givenchy</h2>

Rooney Mara for the Givenchy Spring/Summer 2026 campaign. Photography by Collier Schorr. Courtesy of Givenchy.

Paul Simonon for the Givenchy Spring/Summer 2026 campaign. Photography by Collier Schorr. Courtesy of Givenchy.

Shot by legendary photographer Collier Schorr, the <a href="https://www.lofficielusa.com/fashion-week/givenchy-spring-summer-2026-collection-runway" target="_blank" rel="noopener">Givenchy Spring/Summer 2026</a> campaign features American actor Rooney Mara and British punk icon and fine artist Paul Simonon of The Clash, putting their own personal artistic personalities in conversation with Givenchy's extraordinary visual language of fashion.
In powerful suits, sophisticated dresses, and playful pops of color, the maison's new campaign comes alive, emphasizing the intersection between artistry and self-expression that embodies the core spirit of Givenchy.&nbsp;

All The Spring/Summer 2026 Campaigns To Keep On Your Radar

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