Psychedelic and colorful, the tie-dye prominent in the &lsquo;60s and '70s has returned to the runways, giving 21st-century fashion a playful twist.&nbsp;

Once again a major fashion trend, the historic origins of <a href="https://www.lofficielusa.com/fashion/tie-dye-dresses-summer" target="_blank" rel="noopener">tie-dye</a> trace way back to the <a href="https://www.lofficielusa.com/travel-living/gray-and-yellow-color-of-the-year-2021-trend" target="_blank" rel="noopener">traditional color </a>dyeing techniques used for centuries in countries such as India, Japan, Indonesia, and Peru. Before becoming a mainstream style, this beautiful print has been a form of cultural expression crafted in countless different shapes and patterns all across the globe.&nbsp;
Distinctive for its eye-catching and organic design, tie-dye&rsquo;s uniqueness comes from its&nbsp; versatility in shape and texture. However, people have only been using the dyeing method to decorate their everyday clothes in more recent history. During the <a href="https://www.lofficielusa.com/pop-culture/diana-ross-style-the-supremes-songs" target="_blank" rel="noopener">late &lsquo;60s</a>, tie-dye became a sensation when the U.S. company <a href="https://www.ritdye.com/" target="_blank" rel="noopener">Rit</a> decided to advertise its dye products by knocking on artists&rsquo; homes in New York City. Soon, the DIY project became emblematic of a decade.&nbsp;

Tie-dye was adopted by an entire generation of rebellious youth, making the style a symbolic representation of peace worn by the free-spirited. In the <a href="https://www.lofficielusa.com/fashion/huge-sunglasses-trend-60s-70s-nostalgia" target="_blank" rel="noopener">early &lsquo;70s</a>, tie-dye was widely related to the Hippie movement as its <a href="https://www.lofficielusa.com/fashion/brands-to-shop-psychedelic-print-trend-spring-2021" target="_blank" rel="noopener">psychedelic </a>form became dominant in music festivals and protests. The era&rsquo;s tie-dye was electric, bold, and came in bright hues, often taking the popular swirl form.&nbsp;
As a number of '70s trends have returned today, so has tie-dye, both in the lively colors of the Hippie era and more sophisticated applications. This revival has experienced a massive boom, rapidly turning into celebrities' go-to style. Seen imprinted in elegant gowns at red carpet events and in <a href="https://www.lofficielusa.com/fashion/fashion-trends-2021-you-already-own-closet" target="_blank" rel="noopener">matching two-piece </a>sweatsuits reminiscent of those <a href="https://www.lofficielusa.com/pop%20culture/supermodel-nudity-during-quarantine-bella-hadid-instagram" target="_blank" rel="noopener">quarantine </a>days at home, tie-dye has found a place in all areas of fashion.

The tie-dye craze has been one impactful enough that it has permeated high fashion. Throughout the years it has cropped up on the runways, even appearing in Haute Couture collections from <a href="https://www.lofficiel.at/en/fashion/discover-the-tye-die-patterns-of-the-dior-fall-2020-collection" target="_blank" rel="noopener">Dior</a> and <a href="https://www.lofficielusa.com/fashion-week/givenchy-fall-winter-2021-collection-runway-fashion-show" target="_blank" rel="noopener">Givenchy</a>. For <a href="https://www.lofficielusa.com/fashion/spring-summer-2021-runway-trends-chanel-louis-vuitton" target="_blank" rel="noopener">Spring/Summer 2021,</a> designers like <a href="https://www.lofficielusa.com/fashion/stella-mccartney-spring-2021-a-to-z" target="_blank" rel="noopener">Stella McCartney</a> and Proenza Schouler have shown that this vibrant design has been a huge inspiration for new collections, from multi-colored ombr&eacute; stripes to funky bursts of color.
If one thing remains true, it's that tie-dye is an ever-changing, cultural phenomenon loved by the world for its coolness and youthful connotations that, even when it seems to be vanishing, comes full-force each and every time.&nbsp;

Christian Dior Spring/Summer 2021

Proenza Schouler Spring/Summer 2021

Gabriela Hearst Spring/Summer 2021

Stella McCartney Spring/Summer 2021

Sportmax Spring/Summer 2021

Marques’ Almeida Spring/Summer 2021

Baja East Spring/Summer 2021

Acne Studios Spring/Summer 2021

Angel Chen Spring/Summer 2021

Norma Kamali Spring/Summer 2021

Priscavera Spring/Summer 2021

Rejina Pyo Spring/Summer 2021

From Hippies to Haute Couture: The History of the Tie-Dye Trend

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From Hippies to Haute Couture: The History of the Tie-Dye Trend

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