Meet The Tiffany Flagship Next Door
Few stores are as recognizable as Tiffany & Co.'s New York flagship. Sitting at 727 Fifth Avenue, the store features in movies like Breakfast at Tiffany's and Sweet Home Alabama, is a must-see destination upon visiting the city, and has become the premier place to discover the brand's iconic fine jewelry. Tell a taxi driver you're going to Tiffany and they should know exactly where to take you—though that all (slightly) changes starting today.
To accommodate a previously announced transformation of their Fifth Avenue location, Tiffany & Co. has expanded its flagship around the corner to 6 East 57th Street. This is The Tiffany Flagship Next Door, which serves as the iconic jewelry brand's new home while the original flagship is under renovation for the next two years.
At the new space, visitors will find everything that makes Tiffany & Co. iconic, all with a refreshed feel. Centered around a floor-to-ceiling atrium, the store features Art Deco cases inspired by the original flagship, artful use of concrete and stainless steel, and a "Color Block" painted feature wall reimagining Tiffany's signature Wheat Leaf motif, among other details. Each floor has its own visual concept, so make sure to visit them all when stopping by.
Some may have experienced a taste of the store's offerings already with the Men's Holiday Pop-Up, but January 13 marks the official opening of the full space. But despite the fact that the public now has access to all levels, this doesn't mean you'll have seen it all after one visit. Instead, Tiffany will take an experimental approach through installations and partnerships, providing its own luxe twist on the prevalent itch to collaborate in fashion. The open space turns shopping from routine to experience, encouraging visitors to explore its entirety and create memories with the brand in new ways.
"We have created something truly unique and visually dynamic with this space,” said Reed Krakoff, the chief artistic officer of Tiffany & Co. Krakoff has been taking an overall modern approach to the heritage jewelry brand, introducing the men's collection as well as creating innovative fragrances in collaboration with accomplished noses. Though the New York we live in today contrasts greatly from when Tiffany first opened its flagship, it still remains a storied center of inspiration and romanticism—a quality that Krakoff and the brand as a whole are both channeling beautifully as we begin a new decade.
