One of the world's most recognizable brands, Tommy Hilfiger has managed to cement its place in American culture.

<a href="https://www.lofficielusa.com/fashion/tommy-hilfiger-romeo-hunte-collection-tommyxromeo-fall" target="_blank" rel="noopener">Tommy Hilfiger</a> is one of America's most renowned designers. Hilfiger opened his first store in his hometown of Elmira, New York while still in high school. The store, People's Place, was Hilfiger's first step into the world of fashion. In 1985, he launched his own label, which we now know as Tommy Hilfiger. Known for its classic prep look and Americana feel, Tommy Hilfiger is a staple of American fashion. From their iconic red, blue, and white flag logo, to the jeans and overalls that took over the '90s, Hilfiger continues to find its way into the modern era of fashion. Hilfiger continues to innovate and expand. From having models, such as <a href="https://www.lofficielusa.com/fashion/hailey-baldwin-winnie-harlow-new-faces-tommy-hilfiger" target="_blank" rel="noopener">Hailey Bieber</a>, serve as the brand's face, to collaborating with Hollywood's top celebrities, such as <a href="https://www.lofficielusa.com/fashion-week/inside-tommy-hilfiger-and-zendaya-spring-2019-collaboration" target="_blank" rel="noopener">Zendaya</a>, Hilfiger continues to adapt to the current trends and continues to show true Americana fashion.&nbsp;
On the designer's birthday, we look back on what makes Hilfiger such an iconic label.&nbsp;

Much of Tommy Hilfiger's rise can be credited to the brand's popularity with those in the <a href="https://www.lofficielusa.com/music/hip-hop-aint-dead-manifesto-2018" target="_blank" rel="noopener">'90s hip-hop</a> scene, from Wu-Tang Clan to Snoop Dogg, who notably performed on Saturday Night Live in a Tommy-branded rugby shirt. &nbsp;

Хип-хоп-культура

Hip Hop

In 1995, the Tommy Hilfiger Corporate Foundation was formed. The foundation participated in the opening of the Martin Luther King Jr. memorial in Washington, donated funds to an organizations that fight poverty, and also created a camp for children of low-income families. Each year, the brand also releases a limited collection of bags in support of breast cancer research.

Благотворительность 

Charity First

When Tommy Hilfiger started his brand, he set out to create <a href="https://www.lofficielusa.com/fashion/classic-fashion-spring-gucci-prada-celine" target="_blank" rel="noopener">new American classics</a>. By taking the basics he grew up with and elevating them with his own twist, the designer succeeded in creating a line that was both aspirational and accessible, and that gave his customers the novelty they craved in an approachable way.&nbsp;

Беспроигрышная классика

Keep it Classic

Hilfiger is thoroughly devoted to the American tradition, proudly sporting the red, white, and blue on most of his designs. Stars also often appear, and even the logo loosely resembles a flag.&nbsp;
&nbsp;

Преданный Америки

Red, White, and Blue

Hilfiger made a bid to younger generations by collaborating with model <a href="https://www.lofficielusa.com/fashion/gigi-hadid-new-mom-style" target="_blank" rel="noopener">Gigi Hadid</a> on four capsule collections. The TommyxGigi collections were vintage-inspired and proved to be a bestseller for the brand, largely selling out and debuting via extravagant runway shows. Hilfiger later <a href="https://www.lofficielusa.com/fashion/tommy-hilfiger-zendaya-2019" target="_blank" rel="noopener">teamed up with Gen-Z actress Zendaya</a> on another successful collection.
&nbsp;

Джиджи Хадид в роли дизайнера 

Gigi Hadid and Zendaya

Tommy Hilfiger fully embraced "see now, buy now," even cheekily referring to his collections with Gigi Hadid and Zendaya as "<a href="https://www.lofficielusa.com/fashion-week/tommy-hilfiger-spring-2020-tommynow-runway-show-stream-live" target="_blank" rel="noopener">Tommy Now</a>."&nbsp; The day after the shows, the clothes were available in stores worldwide and online, spiking sales for the brand.

How Tommy Hilfiger Became an American Legend

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