Van Cleef &amp; Arpels brings the "Poetry of Time" to South Coast Plaza with an immersive pop-up experience.

Luxury French jewelry and watchmaking house <a href="https://www.lofficielusa.com/fashion/van-cleef-arpels-book-launch-volume-1-history-archival-collections" target="_blank" rel="noopener">Van Cleef &amp; Arpels</a> returns to South Coast Plaza, Costa Mesa, California, with its captivating "Poetry of Time" pop-up to celebrate their rich history in watchmaking.
 From October 11 to October 27, the nearly 1,000-square-foot space will transform the shopping center&rsquo;s Jewel Court into an enchanting forest, offering visitors an immersive journey into the Maison&rsquo;s rich tradition of watchmaking and storytelling.
This second edition of the "Poetry of Time" pop-up celebrates the artistry behind <a href="https://www.lofficielusa.com/fashion/van-cleef-and-arpels-high-jewelry-le-grand-tour" target="_blank" rel="noopener">Van Cleef &amp; Arpels</a>' iconic timepieces, blending its passion for nature and astronomy. The scenography highlights the brand&rsquo;s signature themes, allowing visitors to explore time through a lens of poetic craftsmanship.

At the heart of the installation will be a collection of Van Cleef &amp; Arpels' <a href="https://www.lofficielusa.com/fashion/van-cleep-arpels-le-grand-tour-high-jewelry-collection" target="_blank" rel="noopener">most exquisite watches</a>, including Poetic Complications, Jewelry Watches, and Extraordinary Dials. Guests will also have the chance to marvel at some of the Maison&rsquo;s latest creations, including the Brise d&rsquo;&Eacute;t&eacute;, Lady Arpels Jour Nuit, and Lady Jour Nuit timepieces. These stunning watches, known for their artistic precision and unique aesthetic, will serve as the centerpiece of the pop-up.
For the first time in the United States, Van Cleef &amp; Arpels will also showcase one of its rare Extraordinary Objects, the Apparition des Baies. This breathtaking piece, a true testament to the Maison&rsquo;s dedication to innovation and creativity, will be on display in the boutique for the duration of the pop-up, offering visitors a once-in-a-lifetime opportunity to witness the fusion of high craftsmanship and artistic wonder.
<a href="https://www.lofficielusa.com/fashion/van-cleef-arpels-watches-perlee-collection-timepieces" target="_blank" rel="noopener">Van Cleef &amp; Arpels</a>&rsquo; "Poetry of Time" pop-up celebrates artistry, where timekeeping meets beauty. It invites guests to step into a world of elegance and imagination. Don&rsquo;t miss this chance to experience the Maison&rsquo;s poetic vision of time at South Coast Plaza.

Van Cleef & Arpels Pop-up. Courtesy of Van Cleef & Arpels.

Van Cleef & Arpels Celebrate Watchmaking Legacy With Unique Pop-up Experience

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