Unlike fashion week, where brands share a busy schedule, cruise presentations allow fashion houses to stage themselves exclusively, customizing marketing methods with formidable efficiency.

"These collections are rather commercial, so easy to wear, and presented in such magical contexts, they may seem even more exciting than fashion week fashion shows." Caroline Issa

Gucci&nbsp; 
 
Where:&nbsp;Florence, Italy&nbsp; 
Location:&nbsp;Palazzo Palazzo Palazzo Palazzo Palazzo&nbsp; 
Theme of the collection:&nbsp;the Renaissance electric version&nbsp; 
Number of guests:&nbsp;400&nbsp; 
Front row:&nbsp;Elton John, Jared Leto, Kirsten Dunst, Dakota Johnson&nbsp;Soundtrack:&nbsp;A live performance by Beth Ditto

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Chanel&nbsp; 
 
Where:&nbsp;Paris, France&nbsp; 
Location:&nbsp;The Grand Palace&nbsp; 
Theme of the collection:&nbsp;Ancient Greece&nbsp; 
Number of guests:&nbsp;800&nbsp; 
Front row:&nbsp;Charlotte Casiraghi, Keira Knighley, Isabel Huppert, Pedro Almod&oacute;var&nbsp; 
Soundtrack:&nbsp;the music of the film &quot;Medea&quot; by Pier Paolo Pasolini

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Louis Vuitton&nbsp; 
 
Where:&nbsp;Kyoto, Japan&nbsp; 
Location:&nbsp;Miho Museum&nbsp; 
Theme of the collection:&nbsp;Japanese traditions&nbsp; 
Number of guests:&nbsp;600&nbsp; 
Front row:&nbsp;Michelle Williams, Jennifer Connely, Sophie Turner&nbsp; 
Soundtrack:&nbsp;duo frenchie The Blaze

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L’actrice Rila Fukushima et Nicolas Ghesquière.

Prada&nbsp;

Where:&nbsp;Milan, Italy&nbsp; 
Location:&nbsp;the Fondazione Prada Osservatorio, in the Galleria Vittorio Emanuele II&nbsp; 
Collection theme:&nbsp;Beautiful era with sportwear trend&nbsp; 
Number of guests:&nbsp;200&nbsp; 
Front row:&nbsp;Courtney Love, Mila Jovovitch, Susan Sarandon&nbsp; 
Soundtrack:&nbsp;the soundtrack to David Bilin&#39;s &quot;Bilitis&quot; by Francis Lai

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Dior&nbsp; 
 
Where:&nbsp;California, United States&nbsp; 
Location:&nbsp;Upper Las Virgenes Canyon Reserve&nbsp; 
Collection theme:&nbsp;western spirit gaucho&nbsp; 
Number of guests:&nbsp;800&nbsp; 
Front row:&nbsp;Rihanna, Charlize Theron, Moore Demi, Brie Larson&nbsp; 
Soundtrack:&nbsp;a Solange live

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Why Do the Resort Collections Matter?

L'OFFICIEL HOMMES USA April 2024 - Zayn Malik Cover

L'OFFICIEL USA March 2024 - Dakota Johnson Cover

L'OFFICIEL USA December/January 2024 - Vanessa Kirby Cover

L'OFFICIEL USA November 2023 - Sofia Richie Grainge Cover

L'OFFICIEL HOMMES USA Fall 2023 - Nicholas Galitzine

L'OFFICIEL USA Fall 2023 - Jay Chou Cover

L'OFFICIEL USA Fall 2023 - Emma Corrin Cover

L'OFFICIEL USA Summer 2023 - Eiza González Cover

L'OFFICIEL USA Summer 2023

L'OFFICIEL USA Spring 2023 - Doja Cat First Cover

Why Do the Resort Collections Matter?

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