Why Do the Resort Collections Matter?

Unlike fashion week, where brands share a busy schedule, cruise presentations allow fashion houses to stage themselves exclusively, customizing marketing methods with formidable efficiency.

"These collections are rather commercial, so easy to wear, and presented in such magical contexts, they may seem even more exciting than fashion week fashion shows." Caroline Issa

Gucci

Where: Florence, Italy
Location: Palazzo Palazzo Palazzo Palazzo Palazzo
Theme of the collection: the Renaissance electric version
Number of guests: 400
Front row: Elton John, Jared Leto, Kirsten Dunst, Dakota Johnson Soundtrack: A live performance by Beth Ditto

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Chanel

Where: Paris, France
Location: The Grand Palace
Theme of the collection: Ancient Greece
Number of guests: 800
Front row: Charlotte Casiraghi, Keira Knighley, Isabel Huppert, Pedro Almodóvar
Soundtrack: the music of the film "Medea" by Pier Paolo Pasolini

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Louis Vuitton

Where: Kyoto, Japan
Location: Miho Museum
Theme of the collection: Japanese traditions
Number of guests: 600
Front row: Michelle Williams, Jennifer Connely, Sophie Turner
Soundtrack: duo frenchie The Blaze

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L’actrice Rila Fukushima et Nicolas Ghesquière.

Prada

Where: Milan, Italy
Location: the Fondazione Prada Osservatorio, in the Galleria Vittorio Emanuele II
Collection theme: Beautiful era with sportwear trend
Number of guests: 200
Front row: Courtney Love, Mila Jovovitch, Susan Sarandon
Soundtrack: the soundtrack to David Bilin's "Bilitis" by Francis Lai

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Dior

Where: California, United States
Location: Upper Las Virgenes Canyon Reserve
Collection theme: western spirit gaucho
Number of guests: 800
Front row: Rihanna, Charlize Theron, Moore Demi, Brie Larson
Soundtrack: a Solange live