The two-time Emmy Award winner will be the new face of the luxury brand's newest campaign.

<a href="https://www.lofficielusa.com/fashion/louis-vuitton-yayoi-kusama-collaboration-drop-2-fashion-art" target="_blank" rel="noopener">Louis Vuitton</a> has officially announced its newest House Ambassador and the face of the legendary Capucines bag, <a href="https://www.lofficielusa.com/beauty/zendaya-best-red-carpet-beauty-makeup" target="_blank" rel="noopener">Zendaya</a>. The two-time <a href="https://www.lofficielusa.com/fashion/emmys-2022-red-carpet-fashion-style" target="_blank" rel="noopener">Primetime Emmy Awards</a> winner is photographed by famous collaborative photographers Mert Alas and Marcus Piggott for the campaign, as she poses with a variety of <a href="https://www.lofficielusa.com/fashion/louis-vuitton-artycapucines-bag-collection" target="_blank" rel="noopener">Capucines</a> styles, including a miniature Capucines BB. The location, blue and pristine, is known as the Roquebrune-Cap-Martin house designed by Modernist <a href="https://www.lofficielusa.com/travel-living/rudy-guenaire-pdy-paris-architecture-interior-design" target="_blank" rel="noopener">architect</a> and designer, Eileen Gray, located on the <a href="https://www.lofficielusa.com/pop-culture/french-riviera-summer-travel-inspiration" target="_blank" rel="noopener">French Riviera</a>. <a href="https://www.lofficielusa.com/pop-culture/tom-holland-zendaya-relationship-timeline-spider-man" target="_blank" rel="noopener">Zendaya</a> perfectly embodies the brand's essence with her elegance and sophistication.&nbsp;
The <a href="https://www.lofficielusa.com/fashion/lea-seydoux-louis-vuitton-capucines-bag-2021-campaign" target="_blank" rel="noopener">Capucines</a> bag has been a token of the <a href="https://www.lofficielusa.com/fashion/louis-vuitton-baby-collection-spring-2023-luxury-newborn-clothes" target="_blank" rel="noopener">Louis Vuitton</a> brand since it was unveiled in 2013. Interestingly enough,&nbsp;the bag's name is derived from the street in <a href="https://www.lofficielusa.com/shopping/paris-fashion-week-street-style-looks-outfits-shopping" target="_blank" rel="noopener">Paris</a> where the Maison's first store opened in 1854, the Rue Neuve-des-Capucines. Made from full-grain Taurillon <a href="https://www.lofficielusa.com/shopping/leather-jackets-shopping" target="_blank" rel="noopener">leather</a>, the Capucines is exquisitely designed and is a staple for every fashion connoisseur's wardrobe. The bag comes in a variety of styles, including hand, shoulder, and cross-body, so its versatility is what makes it loved by many.

Over the last five years, <a href="https://www.lofficielusa.com/music/zendaya-why-she-wont-return-to-music-singing" target="_blank" rel="noopener">Zendaya</a> has worked with <a href="https://www.lofficielusa.com/beauty/lancome-emily-in-paris-holiday-collection-lily-collins-makeup-netflix-2021" target="_blank" rel="noopener">Lanc&ocirc;me</a> and <a href="https://www.lofficielusa.com/fashion/bulgari-emerald-venus-necklace-jewelry-collection" target="_blank" rel="noopener">Bulgari</a> as their brand ambassador and has even designed a collection with <a href="https://www.lofficielusa.com/fashion/tommy-hilfiger-usa-logo" target="_blank" rel="noopener">Tommy Hilfiger</a>. However, the actress was most notably partnered with <a href="https://www.lofficielusa.com/fashion-week/valentino-fall-winter-2023-runway-collection-pierpaolo-piccioli-photos-looks" target="_blank" rel="noopener">Valentino</a> in 2020&nbsp;and had not worked with any other high fashion brands until now. When Zendaya was spotted at the <a href="https://www.lofficielusa.com/fashion/louis-vuitton-yayoi-kusama-collaboration-drop-2-fashion-art" target="_blank" rel="noopener">Louis Vuitton</a> <a href="https://www.lofficielusa.com/fashion-week/donatella-versace-interview-fall-winter-2023-collection-runway-looks-photos-los-angeles" target="_blank" rel="noopener">Fall/Winter 2023</a> show during <a href="https://www.lofficielusa.com/shopping/paris-fashion-week-street-style-looks-outfits-shopping" target="_blank" rel="noopener">Paris Fashion Week</a>, the only show she had attended that season, fans began to speculate whether or not a collaboration was soon to come.&nbsp;
2023 is a big year for Zendaya. Not only has she landed this partnership, but she is also starring in two highly anticipated movies:&nbsp;Challengers, a tennis romantic drama, which is set to be released in August, and <a href="https://www.lofficielusa.com/film-tv/dune-part-two-details-trailer-cast-timothee-chalamet-zendaya-florence-pugh" target="_blank" rel="noopener">Dune: Part Two</a>, which comes out in November.&nbsp;
The Capucines campaign starring <a href="https://www.lofficielusa.com/pop-culture/zendaya-tom-holland-dating-adopting-dog-together-pitbull-pistachio" target="_blank" rel="noopener">Zendaya</a> will be published globally in print and on <a href="https://www.lofficielusa.com/fashion-week/louis-vuitton-fall-winter-2023-looks-collection-runway-photos" target="_blank" rel="noopener">Louis Vuitton</a> social platforms on April 20, 2023.

Photo courtesy of Louis Vuitton.

Zendaya Announced as New Louis Vuitton House Ambassador

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