Vestiaire Collective is the Newest Character in 'Emily in Paris'
Mindy Chen, portrayed by actress Ashley Park, discovers the joys of reselling with the second-hand luxury platform.
Vestiaire Collective, one of the world's leading second-hand luxury fashion platforms, appears in the highly anticipated first episode of the fourth season of the hit series Emily in Paris. After spotlighting small French labels with the respective outfits of Emily, Camille, Mindy, and Sylvie and having a hand in the McDonald's McBaguette rise in popularity, Emily in Paris has revealed a hidden fashion secret—the spectacular second-hand fashion asset, Vestiaire Collective.
As Mindy finds herself in a financial bind, her best friend and hero, Emily, introduces her to Vestiaire Collective as a way to make money by selling some of her old designer pieces. Throughout the episode, the show highlights Vestiaire Collective’s 15 years of unparalleled authentication expertise. It solidifies the company's position and reaffirms Vestiaire as the best destination for luxury on a budget. In mere seconds, Mindy sells a one-of-a-kind Balmain dress on the app. The quickness and excitement of selling become a new hobby for Mindy and a season-long plotline.
Vestiaire commented that this is an important step forward in integrating circular fashion into pop culture. “We are incredibly excited to partner with such an iconic series that celebrates fashion in such an impactful way. Through this global exposure, we hope to inspire more people to embrace second-hand fashion and contribute to a more sustainable future,” said Fanny Moizant, Co-founder and President of Vestiaire Collective.
To celebrate the reveal, Vestiaire Collective has created an exclusive sitewide edit that embodies the show’s youthful, playful, and fashion-forward energy. This exclusive collection allows fans to own a piece of their favorite character’s style. Blending vintage with contemporary, niche, and avant-garde brands, just like the show, the edit will showcase the style of the show's three best-dressed characters with almost 900 items for fans to shop.
