The artist, most well-known for his "Obey" and "Hope" designs, will also serve as a brand ambassador. 

This week, in Los Angeles, Swiss watch brand Hublot announced its new collaboration with famed street artist Shepard Fairey, most well-known for his &ldquo;Obey&rdquo; prints and &ldquo;Hope&rdquo; design for President Obama in 2018. Together, the two are launching the limited-edition Big Bang Meca-10. With the launch, Fairey joins the likes of Dwayne Wade, Depeche Mode, Bar Refaeli and Sang Bleu as collaborators.

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While most of the artist&rsquo;s work is political, or acts as social commentary, Fairey&rsquo;s design for Hublot took a neutral ground &mdash; focusing more on the artist&rsquo;s aesthetic and translating that into a time piece. Prior to the event, Hublot CEO Ricardo Guadalupe, said &ldquo;We didn&rsquo;t want to implement a specific message through the product, but we for sure share the same philosophy and values.&rdquo;

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A day before the launch, at his fine art studio in an undisclosed location in Los Angeles, Fairey shared his design process: &ldquo;I wanted it to be subtle, if you look closely and know my work, it will be recognizable.&rdquo; Embedded into the Meca-10 is the artist&rsquo;s signature &ldquo;STAR GEAR,&rdquo; along with decorative motifs that sit appear often in his collage work.

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The Big Bang Meca-10 Shepard Fairey comes in black or navy colorways, and features Hublot&rsquo;s patented &ldquo;one click&rdquo; mechanism, allowing the wearer to easily switch between straps. Each timepiece will come with a signed letterpress print of the &ldquo;STAR GEAR&rdquo; collage framed in concrete.

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Hublot Launches New Watch with Shepard Fairey

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Hublot Launches New Watch with Shepard Fairey

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