It looks like the 'Jesus Is King' musician now wants to take his hype-inducing sneakers into a more sustainable realm.

During the Fast Company Innovation Festival, Kanye West announced some particularly innovative plans for his&nbsp;Yeezy sneakers. In 2020, the rapper-slash-hype beast&nbsp;plans to launch the Yeezy Foam Runners, which are a bit reminiscent of Crocs&nbsp;but in a reinterpretation that fits the signature style of Yeezy and Adidas. 
 
What is so special about this model? The Yeezy Foam Runners came to be from an unconventional plant-based material: seeds. The plant in question, a type of algae, could release foam that can then be modeled into a pair of <a href="https://www.lofficielusa.com/pop%20culture/sneaker-culture-book-interview-2019">sneakers</a>. This <a href="https://www.lofficielusa.com/politics-culture/fashion-pact-climate-change-2019">sustainable</a> initiative would contribute to the protection of waterways (and thus the people and animals who use them) and prevent the release of fossil fuels that happens&nbsp;in the traditional production of foam intended for sports shoes.

West was already planning to relocate the production of his label to Wyoming, where Yeezy&#39;s headquarters would also be located. A farm with its own hydroponics will be built on a ranch of more than 4000 hectares, according to the rapper. 
 
During the conference, Steven Smith,&nbsp;the sneaker designer who has worked with major brands in the past and who is also the man behind New Balance and the Reebok Instapump Fury, said that this is just the start of a green future he envisions with West. Also in terms of current developments, West said that they are looking for alternatives to harmful dyes and that some of the shoes are produced in Atlanta instead of low-wage countries.

While&nbsp;the wait for the release of&nbsp;<a href="https://www.lofficielusa.com/music/music-releases-october-kanye-king-princess-2019">Jesus Is King</a>&nbsp;was a big question mark for a long, long time, it seems transparency is a priority when it comes to West&#39;s new shoe designs. When the shoes come out, it will be interesting to see whether Yeezy&#39;s devoted followers begin talking more about sustainability, as well as the greater effect that may have on the culture.

Kanye West Made Yeezy Sneakers Out of Algae

L'OFFICIEL USA December 2024 - Julianne Moore Cover

L'OFFICIEL USA November 2024 - Salma Hayek Pinault Cover

L'OFFICIEL HOMMES USA October 2024 - Rupert Friend Cover

Kanye West Made Yeezy Sneakers Out of Algae

Tags

Recommended posts for you

Pop culture

Only Mariah Carey Could Sign Rihanna's Boob, and She Just Did

Film & TV

8 Upcoming Celebrity Biopics to Add to Your 2025 Watchlist

Pop culture

Your 2025 Horoscope: Love, Money, and Career Predictions for All Zodiac Signs

Fashion

See the Most Iconic, Unforgettable Runway Shows From 2024

Film & TV

The Messiest Couples From 'Love Is Blind' in 2024

Fashion

Young Photos of Katie Holmes Prove She's Been a Trendsetter Since the ‘90s

Pop culture

The Rise of Celebrity Look-Alike Contests: What’s Driving the Viral Craze?

Film & TV

'Nosferatu' Director Talks Sexuality in the Movie and His Book Collection