Hot off his recent victory at the British Gran Prix, the Formula 1 driver has been appointed as the new global brand ambassador for Dior Men.

A seven-time<a href="https://www.lofficielusa.com/fashion/formula-1-fashion-drivers-guide"> Formula 1</a> world champion, <a href="https://www.lofficielitalia.com/uomo/lewis-hamilton-tommy-hilfiger-cover-officiel-hommes" target="_blank" rel="noopener">L'OFFICIEL Hommes cover star</a>, and now <a href="https://www.lofficielusa.com/fashion-week/dior-mens-spring-summer-2025-fashion-show-review-images" target="_blank" rel="noopener">Dior Men's</a> newest ambassador: what can't <a href="https://www.lofficielusa.com/fashion/lewis-hamilton-f1-italian-grand-prix-2023-formula-one" target="_blank" rel="noopener">Lewis Hamilton</a> do?
Hamilton was personally selected by <a href="https://www.lofficielusa.com/fashion/christian-dior-stone-island-collaboration-campaign-kim-jones" target="_blank" rel="noopener">Kim Jones</a>, the creative director at Dior Menswear, to become the brand's spokesperson and collaborator. This news feels like the most logical next step for the Formula 1 driver, who has worked closely with Dior since Jones's appointment in 2018. He has sported multiple custom looks from the brand over the years and most recently attended the house's January showing.&nbsp;&nbsp;
Upon announcing Hamilton's ambassador status, Dior also released a lifestyle capsule designed by Jones and Hamilton together. The capsule fully embraces the legacy of the Dior man while allowing Hamilton's personality to shine through. The skiwear collection is made with sustainable materials and draws inspiration from African textiles and colors, seeking to combine streetwear and luxury seamlessly. Among the designs are several pattern-forward sweaters, snow jackets, and other accessories. The collection, which is slated to arrive in October, will even offer a Dior snowboard for those who want to hit the slopes in style.&nbsp;
Hamilton is no stranger to the fashion world. Not only has he recently worked with <a href="https://www.lofficielusa.com/fashion/burberry-fall-winter-2024-lfw-show-runway-images" target="_blank" rel="noopener">Burberry</a> for the Met Gala, but he also has his own clothing brand. +44 focuses on men's streetwear and a percentage of the proceeds are donated to Lewis Hamilton's charity Mission 44. The charity's goal is to "empower young people to overcome social injustice." Hamilton has also attended shows and launches for <a href="https://www.lofficielusa.com/travel-living/jay-chou-is-the-new-global-ambassador-of-rimowa" target="_blank" rel="noopener">Rimowa</a> and <a href="https://www.lofficielusa.com/men/timberland-louis-vuitton-mens-workwear-capsule-pharrell-williams" target="_blank" rel="noopener">Louis Vuitton</a> and has fronted multiple ad campaigns for Valentino. <a href="https://www.lofficielusa.com/fashion/lewis-hamilton-best-style-moments-fashion-formula-1-driver" target="_blank" rel="noopener">Hamilton's style</a> has become highly revered in the sports and fashion worlds as he continues to prove that fashion is a universal language.&nbsp;
This collaboration comes right after Dior partnered with Olympians and Paralympians ahead of the 2024 games.&nbsp;

The Dior Men capsule collection designed by Kim Jones and Lewis Hamilton. Photos Courtesy of Dior.

Lewis Hamilton Is Dior Men's Newest Global Ambassador

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