Blackpink's Rose is the New Face of Tiffany & Co. Jewelry
Rosé from K-Pop super girl group Blackpink stars in the 2021 Tiffany HardWear campaign.
Tiffany & Co. never ceases to surprise. Following its recent acquisition by LVMH, the jewelry house announces that K-pop singer Rosé will be its new muse.
The Korean-New Zealand artist is most known for being a part of supergroup Blackpink, and now stars in the brand's 2021 HardWear campaign. “I’ve always loved wearing Tiffany jewelry. To be part of an iconic brand that has been part of my life for a long time makes it that much more special to me,” the singer said in a statement. “I am very honored and excited to be a part of the HardWear campaign and I can’t wait for everyone to see it.”
Based on a 1971 bracelet from The Tiffany Archive, the Tiffany HardWear collection was originally released in 2017, and is inspired by the edge and energy of New York City.
