Though the 28-year-old's time on smash-hit shows like&nbsp;Euphoria has redefined her career, Barbie Ferreira's appearance on the Victoria's Secret runway was no fluke&mdash;she's been a legendary model from the very beginning of her career.&nbsp;

On the <a href="https://www.lofficielusa.com/fashion/victorias-secret-fashion-show-2025-models-performances-gigi-hadid-angel-reese-madison-beer-alex-consani" target="_blank" rel="noopener">2025 Victoria's Secret runway</a>, fans across the world watched Barbie Ferreira strut across the stage, marking her debut for the lingerie label's massively popular annual event&mdash;plus, her first catwalk appearance in over ten years, and her biggest one to date.&nbsp;&nbsp;
Ahead of the show, the model and actress gushed about the opportunity and told <a href="https://www.usmagazine.com/stylish/news/euphorias-barbie-ferreira-reacts-to-vs-fashion-show-look-excl/" target="_blank" rel="noopener">Us Weekly</a>&nbsp;that in the weeks before the event, she had hired a coach to perfect her walk. Of course, <a href="https://www.lofficielusa.com/film-tv/barbie-ferreira-euphoria-drama-rumors-sam-levinson-season-2" target="_blank" rel="noopener">Ferreira</a> is no stranger to modeling&mdash;any pop culture savant knows that much. Between campaigns for Jacquemus and Adidas, she's made her mark on the industry time and time again.&nbsp;

Barbie Ferreira on the runway at the 2025 Victoria's Secret Fashion Show. Getty Images.

As her time on&nbsp;Euphoria as Kat Hernandez reminds us, Ferreira is nothing short of a global superstar. But it wasn't casting calls for all the latest and greatest films that kickstarted her career&mdash;it was a hard-earned campaign for American Apparel.
Though today, the label looks radically different than it once did&mdash;after a series of controversies and investigations&mdash;in the 2010s, it was&nbsp;the&nbsp;destination for aesthetically aspiring teens on Tumblr and the minimalist-inclined alike. A 16-year-old Ferreira, who found the casting online and submitted photos, made waves online after she was cast in a campaign for plus size models.&nbsp;

In the years that followed, Ferreira continued her rise to greatness in a series of modeling gigs, including Becca Cosmetics, H&amp;M, and her ultra-viral campaign for Aerie&mdash;a project that truly launched her to the forefront of the public eye for its use of unedited photos.
Aside from her magnetic on-screen presence, infectious sense of humor, and ultra-chic sartorial tendencies, Ferreira has also become synonymous with effortless, unrelenting confidence. Her 2010s-era campaigns played a major role in shaking up the industry and expanding opportunities in modeling and fashion for all body types&mdash;a notion more relevant than ever today, even years later.&nbsp;

Barbie Ferreira at H&M&LA Music Festival in April 2025. Getty Images.

How Barbie Ferreira Went From Tumblr Girl To VS Bombshell

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How Barbie Ferreira Went From Tumblr Girl To VS Bombshell

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